Snake River Advocates

Snake River Advocates is a diverse nationwide coalition working together to restore the rivers in the Pacific Northwest. The logo is representative of the mountains and rivers of the landscape of the Pacific Northwest. The logo has a cross symbol on the front to insinuate the urgency of the ambition of the advocates. The color palette is directly related to the colors found in nature. Since the overall goal of the advocates is to restore the rivers back to what they were before the industrial revolution. Conserve not only energy, but the salmon that so desperately need help to be sustained. Lastly the preservation is key to ensuring that the improvements that are made continue to do no harm to the natural habitat. The typography that I chose had some nice design elements that create a welcoming feeling,  as well as readability and clarity. I chose lifestyle photography that reflects the natural landscape.

Marrow

Bone marrow is the integrity of the immune system. It provides us the ability to behave and interact with confidence. Maroon is the color of marrow doing it’s job, healthy blood. Through phones, Marrow strengthens the users internally; it empowers them to behave and interact with as much knowledge as is available. The shape began as a square, but despite standing for equality, it lacked a softness that implies help in a way that Planned Parenthood does and EBT doesn’t. Circles also imply equality, but they lack a certain purposefulness - they also symbolize an unending cycle. Marrow has a point. 

Marrow aims to occupy a place both in direct outreach and policy change. Galano is a friendly typeface, but in the right context, can be both attention grabbing and corporate. Aller is readable in all it’s variations but maintains personality. Safety, health, and education are the primary concerns; avoiding cliche colors was of high importance, but picking colors with meaning and that would look nice in many different shades as new apps under each umbrella are developed. Green is the color of the environment, which is what the apps in this category aim to protect from. Yellow and orange are both the color of a lightbulb going on and the color required for a good harvest. Blue is the color of intelligence. 

I knew I wanted a logo shape that could be used as a module to develop app logos. Initially I tried pictograms out of the logo, as well as a series of typographic icons. 

Logos:

Color, Type, & Photos:

Icons and Service Map:

Identity Template:

Kcon USA design identity

Kcon is a Korean import and entertainment conference that primarily focuses on fashion and entertainment.  This design concept is based on there brand mission of bringing and spreading Korean culture and products to the US.

 

This brand design is based on the concept Hallyu, the wave of rising of interest in Korean culture and exports. Mainly due to the popularity spread of entertainment and fashion. This is phrase is referenced by the logo in it's wave like design.

The primary color scheme makes use of the colors of the Korean flag, which consists of the colors blue, red, black and wight.  These colors are used with accent colors, and texture to create contrast in each design.

   

 

Żyrafa Learning Co: Brand Identity Development

Żyrafa Learning Company is a business that supports college students by offering accessible learning materials for free or at low-cost while advocating for free tuition and student loan forgiveness for higher education. The name itself, “Żyrafa” is Polish for “giraffe”. This is representative of the elegance of a giraffe that begins as a knobby-kneed calf and turns into one of the tallest, self-assured, and unique animals on the planet. This is the change that Żyrafa Learning Co. it hopes to make in design and art education: to turn design education from its infancy into a highly-skilled, sophisticated experience that provides students with the opportunity to engage and learn in ways previously neglected, in which accessibility is paramount.

Using a sophisticated, clean design aesthetic, Zyrafa's branding makes use of clean lines, simple shapes, and mostly sans-serif typography. To distinguish the design and add appeal to the target demographic, the branding also utilizes a stylized giraffe, iconography and organic giraffe shapes. It also makes use of spot neon colors (most notably the yellow, Pantone 803C Neon) to make the branding pop out. The neons are in stark contrast to the otherwise black and white color palette and shapes.

The branding has to be serve as merchandise as well in order to fund much of Zyrafa's non-profit efforts. The giraffe logomark is fluid -- it can be dressed up, given glasses, used as patterns, texturized, and more. 

Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

Soap N' Stuff : By Pattie Ann

Soap N' Stuff is a company that sells scented home and body products such as candles and body butters. Most candles can also be used as a skin lotion. They are a company that is elegant soft and all the products a completely natural. The logo is a flower that makes up the initials of the company as well as a flower and has embellishments that come off of it that resemble scents which is an aspect strongly associated with the brand and its products. The icons are rendered in full color and I will also have a line-work version. The fonts used in the logo are Odstemplik and Allura, and they are also display types. For the headers and body copy Quicksand and Gill Sans can be used. This brand will have lots of product labeling and shipping packaging, along with a strong online presence, with a mobile compatible website. The brand has a sense of elegance, organic-ness and simplicity.

Emersyn Identity

Emersyn Solutions is a specialty pharmacy with a focus on Mental Health and Behavioral Medicine. They include over 50,000 clients, 50 clinics (satellite locations that help clients access medications) throughout the south, and spread through 4 states. Emersyn was born in 2003 as APS to help people with mental illness find access to therapy in a caring, respectful environment.

The logo mark is type based that echoes a classic pharmacy symbol; the Rx. The "R" reaches below the name giving a more playful, whimsical quality that reflects the history of the company. The colors are warm and inviting. I chose orange because it stands for creativity and happiness. The accent colors help boost the feeling and contrast of the Emersyn orange. Gotham is a great typeface for Emersyn because of its'' friendly qualities and easy readability. The icons are simple and minimalist and should be great accents for the website and print material. 

Identity Design

Realtasy Cube company devotes themselves to bring addicts and escapers back to reality by holding exhibitions that display their art-related products which encourage audience to interactive with them. My design principle aims to show the main elements of their products with geometric and modern style that with the discourse of the relationship between reality and virtual worlds. The main color palette consists of cool violet and cool green represent the two world, purple is for mystery, magic and uplifting spirits while green is for hope, health and self-control. Under the solid rectangular shaped-R logo mark, colors are more meaningful separately. 

Continuing creating dissovled color icon that makes the contrast of the logo mark and supplements the visualized identity system. Posters and vehicle wrap are the main part of the advertising propaganda.   

Different Logo versions in sketches

                                                           

Logo usage

                                                        

Typography and color palettes

                                                          

Put together

               

Advertising environments

             

Lifestyle photography

               

Posters display

                

                   

                   

                  

                  

                        

e.l.f. Cosmetics Design Identity

    e.l.f. Cosmetics is an affordable makeup brand that strives to empower women without breaking the bank. They create quality products to sell at low prices, but their identity seems to be lacking in flair. Although the user interface of their website is made well, their print is problematic. Displays, advertisements, and packaging are my bigger focus for this brand. I have chosen two options for color palettes, only one of which will make it to the final redesign. The logo was altered and kept simple for ease of readability and to avoid a too drastic change. I created two patterns and chose a texture that would be fitting for the brand if paired with the palette on the right. I also created a temporary ad for a magazine that could be beneficial for the company, as they lack the use of print advertising. The website has not been altered except for the replacing of the logo at the top.
While working on this brand, I wish to hit all of the core values and design principles.

Core Values:
Budget Conscious
Empowering
Cruelty-Free
Trustworthy

Design Principles:
Affordable
Reusable
Simple
Friendly

Fight or Flight - Identity Design

The fight or flight reflex is the natural instinct or reaction to situations of fear or worry that all humans possess, this same reflex is what primarily causes he constant anxiety that those with anxiety disorders suffer. As a brand, "Fight or Flight" takes this name in a proud sense to assist those living with anxiety disorders. The mission is to educate and inform the masses about these disorders as well as to create a more comfortable environment through information for those with anxiety disorders.

Logo:

Typography:

Lifestyle Photography:

Presentation Template: