Realtasy Cube

Campaign publicity

By holding informal exhibitions, we need distribution department go into communities and interactive with local people and residences, publishing and promoting our voice to viewers.

Advertisement

Poster as one of the most effective advertise formats are designed by a series of theme, published on each corner of the city with only one style which would give audiences high impressions so that they could easily remember. 

Web and Print

Website link: click here

Other supplemental touch points including 

- website

- business card

- postcard

- quick info flyer

- ticket sticker

- letter head

- coffee cup gifts

Zyrafa Learning Co. Touchpoints

Zyrafa's brand is all about touchpoints! It is important to have well-designed, functional products that Zyrafa can market in order to fund their charitable non-profit work. Every penny goes back into the company and students it is advocating for. Variations of the company's namesake mascot giraffe will be featured on many of the products. The products will be, when possible, made with sustainable materials, as will all packaging. It is important that Zyrafa's integrity stay intact, and sustainable assets and design can help promote Zyrafa as a responsible, trustworthy company. Almost all objects will be recyclable and very few things will be made with plastics when avoidable. 


Main Touchpoint:
Website

The website is a crucial, all-access portal to products, information, scholarships, grants, free books, and other educational tools. It also functions as a store to market their items or sell textbooks at cost. It is flexible and acts as the central hub to all other touchpoints and functions. It drives the sale of merchandise, and is where all advertisements lead. It is where ZLC collects donations as well.


Merchandise:
Pens/pencils
Stationary
Sticky notes
Apparel (t-shirts, sweatshirts, sweatpants, etc.)
Lanyards
Notebooks
Phone cases
Travel mugs/cups
Water bottles
Stickers/vinyls
Bumper stickers
Laptop cases
Backpacks
Umbrellas
Oversize Coffee Mugs

The merchandise is featured on the website and sold at stores in order to fund their non-profit work. These are also flexible, as some may sell better than others and styles can easily be changed to accommodate the needs and tastes of students and other patrons. The items, however, are flexible to a point. Zyrafa doesn't want to include their brand on non-related products, such as frying pans. All products are student-driven and something that someone would "want" to buy, as opposed to a necessity (even though that decision is fairly relative).


Marketing
Posters at universities/colleges
Social MediaBlogBillboardsMailers/postcards
Brochures/pamphlets

Zyrafa wants to maintain brand integrity above all else. A charitable organization that advertises itself as shamelessly as some  (i.e., the Susan G. Komen Foundation) can sometimes feel like it is in bad taste and being shoved down consumer's throats. Zyrafa will advertise more with "free" outlets -- via social media and through partnered universities and foundations -- but will do a some marketing of its own as marketing is not without merit. The marketing can be flexible to a point, but  Zyrafa wants to maintain a relatively low budget for marketing in order to give as much back to students as possible. Also, by advertising mostly online and through social media, Zyrafa is able to remain sustainable and keep their print ads to a minimum when possible. 



Business Materials
Letterhead
Business cards

Business materials are last on the list, as they are fairly basic and not accessible to the general public for the most part. These just help keep everything as on-brand as possible.

* Images to come soon *

Fight or Flight Touch Points

The focus of Fight or Flight is to help inform, build confidence, and instill comfort in those with anxiety. This will be shown through touch points such as: posters, banners, website, package, and a business card. While the website and business card focus more on the information side of the brand, the posters, banners, and package will be geared more toward building up the user and inspiring them through either imagery or phrases.

Print:
The print based touch points will focus on building confidence and inspiring those living with anxiety disorder.

• Posters
• Banners

Package:
The package will be a way to give comfort to the user in their daily life.

• Confidence cards
• Buttons
• Poster
• Calendar
• Notebook

Web:

The website will serve as a way to inform users about anxiety disorders, request comfort packages, and seek out assistance.

Kcon touch points

The touchpoints I will focus on are the website, a mobile application and event map, OOH advertising and event signage.

Billboard adds advertising both the conference and concert. promotes Kcon's Web site




Event banners displaying speakers, performers, and events.

Promotes Kcon's sponsors and media partners.




Web promotes Kcon's sponsors and media partners.

This site will also serve as year around advertising for Kcon and their partners.

Also serves as a purchasing system for entry, there are three levels of entry.

Conference

conference, networking events, and market place entry
conference events, and market place entry

Concert

concert, meet ups, and market place entry
concert events, and market place entry General

concert, conference, and market place entry
general entry to market place

App promotes sponsors, partners, and purchasing system for the conference market.

Also serves as a navigation system for the entire conference.

UI maps:  https://drive.google.com/a/mca.edu/folderview?id=0BweT0HeWzbzCUXBYd05Za3dFQ0k&usp=sharing

Emersyn Touchpoints

The touchpoint I will focus on for Emersyn will be web, print, and packaging. 

Web

A web presence is going to be the key to connecting Emerson with clinics, patients, and professionals. It will be a platform for information and for communication about what Emerson does. 

Packaging

Since Emersyn is a closed door pharmacy, all of their products are shipped to homes or clinics. This leaves room for interesting packaging ideas. 

Print

Print material is necessary as another form of communication, but is more tangible and specific to whoever it's sent to. Print material should be simple, straight forward, and should follow the brand guidelines. 

e.l.f. Cosmetics Developing Touchpoints

Touchpoints for e.l.f:

• Packaging
• Display
• Print Ads 

 Packaging
  The new e.l.f. Cosmetics packaging will work with the new logo style. The dot seen in the logo influences the packaging with its unique shape. Compacts for foundation and eyeshadows are designed to mimic this shape, whereas tubes may reflect the shape with there tops, rather than being just a typical round shape. (TBD) By using this shape, the packaging can become consistent, even among the 4 series the brand has; Skincare, Essentials, Studio, and Minerals.

 Printed Advertising
  The advertising features the brands logo. Each add is different in what it's trying to sell. Some of them are seasonal and some are product or series specific. Target is the number one seller of e.l.f. cosmetics and some of these ads will contain the company's logo, influencing customers to go to Target for a larger selection. 

Product Display
  Store displays at this point are a work in progress, but will contain the same consistency and refreshed style as the rest for the brand identity.

Brand
   The brand will now be able to attract more customers and have a more trustworthy feel. Everything will relate better than it did before the rebranding. Ads, packaging, display, and other touchpoints will now work together and function as one cohesive brand. 

Snake River Advocates Touchpoints

Snake River Advocates expanded touchpoints are a new website focusing on the 3 main pages, a layout design for promotional material with flexibility for different sizes, merchandise for events, and a to bring it all together for a re-launch event. 

A Place Called Home Touchpoints

A Place Called Home will feature a variety of touchpoints in all aspects such as web, mobile vehicle, merchandise, posters. All of these elements will lend a hand towards promoting and kickstarting the campaign while keeping followers interested throughout the duration of the campaign. Each touchpoint is important in establishing a solid foundation of followers whom will assist in the aid of Habitat for Humanity. The most important touchpoints for getting a good kickstart are web and the mobile vehicle.

Web-

An about page will be the home page on A Place Called Home's web presence. Through the web presence, supporters will be able to access a map to follow the mobile vehicle on its journey. People will also be able to view a gallery of images showing homes in their state of overgrowth, and in their revitalization stage. A donation page with various merchandise featuring the APCH logo mark will be available to all supporters.

Ideally the web page will be accessible on all platforms such as computers, tablets and mobile devices so it's easy to keep track with the latest developments. Third and fourth pages need to be designed.

Mobile Vehicle-

A truck with the A Place Called Home logo mark will be on the move traveling through the country photographing and selling merch while spreading the word. A large window will be on one side of the truck so people can go up to make purchases and ask questions about the project. More design elements need to be added.

Merchandise-

T-shirts in neutral colors with the A Place Called Home logo mark will be available for purchase and all proceeds will go to Habitat for Humanity. The colors of the shirts will be available as per the primary color palette. More examples need to be created for web presence. T-shirt back design needs to be done.

Bumper stickers and decals to show support for APCH will also be available for purchase showing the primary logo mark. More varieties need to be worked out incorporating the brands primary color palette to accompany the vinyl decals.

Posters- Still need to be designed to be displayed on mobile vehicle and for display when mobile vehicle is stationary.

Posters will be designed to promote the campaign and kick start the involvement of volunteers. As well as physical posters, there will be web advertisements on the Habitat for Humanity website and Facebook to also gain a larger following for a greater impact.

Marrow Touchpoints

My touchpoints are three mobile applications and a launch campaign (primarily print-based / OOH to promote the mobile applications). 

Apps

Buttons between apps and even pages are not consistent, they are close in most cases but trying out different styles. The apps seems to fit together to me but could be taken a step further

Know Your Rights:
 View prototype here.

Alert:
View prototype here.

Farm:
  View prototype here.

Advertising:

Handouts:

Prototyping hasn't begun yet, I am thinking about doing anaglyph glasses (surprise) with eye hole openings in the shape of the Marrow shape, and the color gels two different app colors. The may stand alone or link up with the billboard, "See the word through more empowered eyes" or something similar. The glasses could downplay the villain of the scene or play up the "you" character. QR codes all around.

Soap N' Stuff Touchpoints

The touchpoints that I will focus on making for Soap N' Stuff are packaging labels, shipping labels, website, and a brochure. The only label I have yet to make are the labels for the reed diffusers. The packaging labels are there to further push the brand and to let the receiver know that their products have arrived. The website lets the user order their products, get ingredients for the product, and other information on the product as well as how to ingredients are helpful for the product and the user. The brochure will also be sent in with all of the packages with coupons and a list of all of the products offered. The brochure will be a double sided 11 x 17.

Labels:

 

 The labels identify the products scent and uses for the product. All the labels will be printed on a gloss sticker. The candle labels will be 8 in long, with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the candle info on the bottom portion (4 in x 2.25 in). On the lid of the candles the company logo will be placed (2.25 in diameter). The are 46 different scents and they will be printed as needed. 

 The brown sugar facial scrub label is 6 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in). The company logo sticker will exist on the top with a 1.5 in diameter.  The blemish remover label is 4.5 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in). The black head remover label is 6.25 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in).

 

 The lavender body butter label is 6 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (.75 in x .75 in). The company logo sticker will exist on the top with a 1.5 in diameter.  The calendula salve label is 7.5 in x .5 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1 in x 1 in). The company logo sticker will exist on the top with a 1.5 in diameter. The Soap labels are 8 in x 1.25 in, that will be transferred or printed on a brown paper. On the back of the label holding the paper together will be a sticker of the company logo.


Website:

The touchpoints have an elegant yet youthful feel as do the logo and is the goal of the whole brand. All the touchpoints are using the fonts according to brand guidelines, using brand colors and following the photography guidelines of the brand of warmth and calming.

I could potentially make the elements of the website more organic at the risk of it not working, it is something to play with. The labels of everything but the candles could use more customization to make them more consistent with the candle labels and have more sense of organic as the candle labels do using illustration as a pattern.









The website and brochure direct/drive to the products. The life cycle of the brand is a long lasting design due to simplicity and elegance of the design. The touchpoints are simple to understand and read and provide needed information to assist the user in how to use, purchase, and the benefits of the products.

This brand is sustainable because the production is made to be affordable, since it is a small one employee company with not a lot of available expenses. The labels can be ordered in bulk easily and are in multiple parts to be cheaper to produce. The website can be sustained by a small fee to be kept online through a domain hosting site. All paper the used and labels are produced on eco-friendly paper to help with the brands value of organic. The designs and materials are sustainable socially because they are not harmful to the earth, the products are healthy and good to the user and the design is simple, pleasing to the eye and provide information easily.

Defining & Developing Touchpoints

Clearly state the touchpoints your brand will focus on and articulate the goals for each touchpoint including specifics on quantity, size specs, etc. As you develop your touchpoints, make sure to analyze whether your touchpoint is "on-brand" with your identity system or not. Ask yourself, is it consistent? Are the elements of the design part of the identity? Are they used correctly? What components are fixed and/or flexible? Be critical of your own work in order to justify your solutions?

Also, think about how your touchpoints all work as a system. Does one touchpoint direct or drive to another. What is the product lifecycle? user experience? Big picture, does everything "make sense" as a collection? For your final presentation, you will be asked to discuss how your work is sustainable--economically, environmentally, and socially.

Post images to show your development.

A Place Called Home

A Place Called Home is a campaign put together to educate the public to make a change in the crippling housing market by joining forces and revitalizing our neighborhoods. A neutral color palette is representative of the lack of life in the buildings. The logo mark is a home on a pinpoint representative of the pinpoint of a location on a map.  Images of the homes in their deteriorating state accompanied by imagery of a community revitalizing and rebuilding show the progress of what changes can occur when support is made to this campaign.  There is a lack of clutter within the design when the logo mark and accompanying type are present so you have a clean slate so to speak, without too many distractions.  I want the potential contributors and followers to feel comfort and the sensation of home when viewing the campaign.