Realtasy Cube

Campaign publicity

By holding informal exhibitions, we need distribution department go into communities and interactive with local people and residences, publishing and promoting our voice to viewers.

Advertisement

Poster as one of the most effective advertise formats are designed by a series of theme, published on each corner of the city with only one style which would give audiences high impressions so that they could easily remember. 

Web and Print

Website link: click here

Other supplemental touch points including 

- website

- business card

- postcard

- quick info flyer

- ticket sticker

- letter head

- coffee cup gifts

Zyrafa Learning Co. Touchpoints

Zyrafa's brand is all about touchpoints! It is important to have well-designed, functional products that Zyrafa can market in order to fund their charitable non-profit work. Every penny goes back into the company and students it is advocating for. Variations of the company's namesake mascot giraffe will be featured on many of the products. The products will be, when possible, made with sustainable materials, as will all packaging. It is important that Zyrafa's integrity stay intact, and sustainable assets and design can help promote Zyrafa as a responsible, trustworthy company. Almost all objects will be recyclable and very few things will be made with plastics when avoidable. 


Main Touchpoint:
Website

The website is a crucial, all-access portal to products, information, scholarships, grants, free books, and other educational tools. It also functions as a store to market their items or sell textbooks at cost. It is flexible and acts as the central hub to all other touchpoints and functions. It drives the sale of merchandise, and is where all advertisements lead. It is where ZLC collects donations as well.


Merchandise:
Pens/pencils
Stationary
Sticky notes
Apparel (t-shirts, sweatshirts, sweatpants, etc.)
Lanyards
Notebooks
Phone cases
Travel mugs/cups
Water bottles
Stickers/vinyls
Bumper stickers
Laptop cases
Backpacks
Umbrellas
Oversize Coffee Mugs

The merchandise is featured on the website and sold at stores in order to fund their non-profit work. These are also flexible, as some may sell better than others and styles can easily be changed to accommodate the needs and tastes of students and other patrons. The items, however, are flexible to a point. Zyrafa doesn't want to include their brand on non-related products, such as frying pans. All products are student-driven and something that someone would "want" to buy, as opposed to a necessity (even though that decision is fairly relative).


Marketing
Posters at universities/colleges
Social MediaBlogBillboardsMailers/postcards
Brochures/pamphlets

Zyrafa wants to maintain brand integrity above all else. A charitable organization that advertises itself as shamelessly as some  (i.e., the Susan G. Komen Foundation) can sometimes feel like it is in bad taste and being shoved down consumer's throats. Zyrafa will advertise more with "free" outlets -- via social media and through partnered universities and foundations -- but will do a some marketing of its own as marketing is not without merit. The marketing can be flexible to a point, but  Zyrafa wants to maintain a relatively low budget for marketing in order to give as much back to students as possible. Also, by advertising mostly online and through social media, Zyrafa is able to remain sustainable and keep their print ads to a minimum when possible. 



Business Materials
Letterhead
Business cards

Business materials are last on the list, as they are fairly basic and not accessible to the general public for the most part. These just help keep everything as on-brand as possible.

* Images to come soon *

Fight or Flight Touch Points

The focus of Fight or Flight is to help inform, build confidence, and instill comfort in those with anxiety. This will be shown through touch points such as: posters, banners, website, package, and a business card. While the website and business card focus more on the information side of the brand, the posters, banners, and package will be geared more toward building up the user and inspiring them through either imagery or phrases.

Print:
The print based touch points will focus on building confidence and inspiring those living with anxiety disorder.

• Posters
• Banners

Package:
The package will be a way to give comfort to the user in their daily life.

• Confidence cards
• Buttons
• Poster
• Calendar
• Notebook

Web:

The website will serve as a way to inform users about anxiety disorders, request comfort packages, and seek out assistance.

Kcon touch points

The touchpoints I will focus on are the website, a mobile application and event map, OOH advertising and event signage.

Billboard adds advertising both the conference and concert. promotes Kcon's Web site




Event banners displaying speakers, performers, and events.

Promotes Kcon's sponsors and media partners.




Web promotes Kcon's sponsors and media partners.

This site will also serve as year around advertising for Kcon and their partners.

Also serves as a purchasing system for entry, there are three levels of entry.

Conference

conference, networking events, and market place entry
conference events, and market place entry

Concert

concert, meet ups, and market place entry
concert events, and market place entry General

concert, conference, and market place entry
general entry to market place

App promotes sponsors, partners, and purchasing system for the conference market.

Also serves as a navigation system for the entire conference.

UI maps:  https://drive.google.com/a/mca.edu/folderview?id=0BweT0HeWzbzCUXBYd05Za3dFQ0k&usp=sharing

Emersyn Touchpoints

The touchpoint I will focus on for Emersyn will be web, print, and packaging. 

Web

A web presence is going to be the key to connecting Emerson with clinics, patients, and professionals. It will be a platform for information and for communication about what Emerson does. 

Packaging

Since Emersyn is a closed door pharmacy, all of their products are shipped to homes or clinics. This leaves room for interesting packaging ideas. 

Print

Print material is necessary as another form of communication, but is more tangible and specific to whoever it's sent to. Print material should be simple, straight forward, and should follow the brand guidelines. 

e.l.f. Cosmetics Developing Touchpoints

Touchpoints for e.l.f:

• Packaging
• Display
• Print Ads 

 Packaging
  The new e.l.f. Cosmetics packaging will work with the new logo style. The dot seen in the logo influences the packaging with its unique shape. Compacts for foundation and eyeshadows are designed to mimic this shape, whereas tubes may reflect the shape with there tops, rather than being just a typical round shape. (TBD) By using this shape, the packaging can become consistent, even among the 4 series the brand has; Skincare, Essentials, Studio, and Minerals.

 Printed Advertising
  The advertising features the brands logo. Each add is different in what it's trying to sell. Some of them are seasonal and some are product or series specific. Target is the number one seller of e.l.f. cosmetics and some of these ads will contain the company's logo, influencing customers to go to Target for a larger selection. 

Product Display
  Store displays at this point are a work in progress, but will contain the same consistency and refreshed style as the rest for the brand identity.

Brand
   The brand will now be able to attract more customers and have a more trustworthy feel. Everything will relate better than it did before the rebranding. Ads, packaging, display, and other touchpoints will now work together and function as one cohesive brand. 

Snake River Advocates Touchpoints

Snake River Advocates expanded touchpoints are a new website focusing on the 3 main pages, a layout design for promotional material with flexibility for different sizes, merchandise for events, and a to bring it all together for a re-launch event.