Tuesday, November 10, 2015

Emersyn Touchpoints

The touchpoint I will focus on for Emersyn will be web, print, and packaging. 

Web

A web presence is going to be the key to connecting Emerson with clinics, patients, and professionals. It will be a platform for information and for communication about what Emerson does. 



Packaging

Since Emersyn is a closed door pharmacy, all of their products are shipped to homes or clinics. This leaves room for interesting packaging ideas. 



Print

Print material is necessary as another form of communication, but is more tangible and specific to whoever it's sent to. Print material should be simple, straight forward, and should follow the brand guidelines. 






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