APS - Competition/Stakeholder Analysis

Competition: 

Genoa Healthcare Company
- Mission and values are similar
- Offer full pharmacy in larger clinics and mail delivery services
- Have “Consumer Care Coordinators”
- Website offers compelling quotes and photos on Home page, but isn’t necessarily easy to navigate or compelling/innovative overall
- Aren’t innovating technology or processes, pharmacy only.

Humana
- Can easily order prescriptions and track prescription delivery online
- Assumes patients are functioning at a level in which they can order and manage their prescriptions themselves
- Can contact with customer service issues, but don’t provide insurance or payment options
- You can call and get one-on-one care for more complex illnesses such as Cancer, AIDS, etc. – prior authorizations, financial assistance, alternative treatment options, etc.

Burnham
- Competition in Mississippi
- Locally owned and operated with old time drug store feel
- Personalized service
- Well known and trusted, can get medicine immediately
- Loyal, long-term, often multi-generational customer base
- One-stop shopping
- Can refill prescriptions and access your profile online w/text or email alerts when prescription is ready
- Does not deal with insurance companies and financial responsibilities

Fred's Pharmacy
- Several locations to access
- “Time My Meds” program - can pick all of your medications up on the same day each month
- Can also buy other household items and goods at Fred’s and receive immunizations there
- Will not receive personalized level of care
- No insurance help or payment plans, or home delivery options.

Stakeholders:

APS Pharmacy
- APS will have a better outlet for communication and through that, customer service will be enhanced
- The brand guidelines will improve clarity and continuity in promotional material and allow APS to stand out as a professional pharmacy services company
- New visual designs will also give the pharmacies and clinics a “face lift” and feel more welcoming and less like a clinic where ou pick up drugs

Patients
- APS’ transformation will help patients contact APS in an easy way
- Patients will be able to check medications and stay on top of them
- They will gain better service, but will maintain privacy

Clinics
- Communication will be easier between the clinics and the home pharmacy
- Clinics will gain a better aesthetic that is welcoming and fresh
- New materials (informational posters, rack cards, etc.) to reach out to patients with hospitals
- Hospitals will recieve new promotional material that is consistent with the brand standards and helps APS stand out
- The updated website will allow hospitals to access APS resources quickly 

Behavorial Health Centers
- The website will allow BHC’s to get a hold of a pharmicist more immediately
- The patients within BHC’s will be able to get personalized care
- The promotional material given to BHC will have to stand out and appeal to nurses, patients, and patient’s families