It is time to propose your design concept for your brand. Contextualize your work by discussing your brand’s values and beliefs and how these translate to identity. Be prepared to make an argument. You are trying to sell me (and your classmates) this design as if I am a rep from your company. If I can't understand how the identity represents the brand clearly, I will not buy-in to your design.
Prepare a clear and concise 2-minute statement. Post narrative to the blog.
Create primary logotypes/lockups (inverted versions plus secondary logos) plus supporting secondary graphic elements/marks/icons, color palettes in different color modes (gradients, patterns, textures, materials), typography families for display/text/print/web, iconography families/illustrations, lifestyle/product photography, copywriting that all represent the brand image. Be meticulous. Craft counts. Presentation counts. Don't defend poor work.
Prepare a clear and concise 2-minute statement. Post narrative to the blog.
Create primary logotypes/lockups (inverted versions plus secondary logos) plus supporting secondary graphic elements/marks/icons, color palettes in different color modes (gradients, patterns, textures, materials), typography families for display/text/print/web, iconography families/illustrations, lifestyle/product photography, copywriting that all represent the brand image. Be meticulous. Craft counts. Presentation counts. Don't defend poor work.
Visualize your design concept in two ways:
1. Spreads that show each component of the identity system uniquely (focus on the "dos").
2. Spreads that show how all the components work together as integrated system across print, web, environment (use presentation templates)? How are elements fixed and flexible? Begin to mix and match the system, discovering infinite executions.
Post spreads to the blog.
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