Insomniac events conveys their culture by using prismatic posters with photographic and illustrative images to promote the them and brand of each event. Alongside cinematic commercial advertisements portraying the fully immersive world of each festival and club event.
Brought to life with set and sound designs, large scale art installations, theatrical performers, and special effects. Each event has a collection of classic carnival rides, and multiple stages featuring EDM deejays.
https://youtu.be/AKfiDTLj_ag
The insomiac logo has organic forms, with a serif font that seams to flow into its self. The logo mark its self shows a persion holding the individual worlds of each event, in a lock up with the brand name. The Logo's style represents the bold, and carefree nature of festival culture.
These touch points are used to represent the innovative, and immersive culture. That is easily identifiabule and invoking to its demographic.
Web site link: https://www.insomniac.com/
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