KCON USA is the original convention dedicated to bring “All Things Hallyu” to the American fan base. It’s the one place where every element of Hallyu, from food to film to fashion, can be experienced and celebrated. Kcon is also a valuable platform for industry professionals to connect with their audience, create content, and expand the Hallyu community.
Moodboard
Core values
Hallyu - Flow of Korea or Korean wave The increase in popularity of South Korean culture since the late 1990s. Largely due to the Korean entertainment industry and the popularity of Korean dramas and Kpop.
Opportunity - A good prospect for visibility, growth in the US.
Fashionable and Entertainment - Setting current styles or trends prevalent among key demographic
Profitable - Beneficial for yielding experience, information, or profit.
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