Brand core values are a helpful tool for articulating the culture – the intangible stuff of a company, service, campaign, or person. The anatomy of core values typically includes a descriptive word or phrase to identify the value and a description to define the value in detail. Some companies identify 3-4 values to describe their brand culture. Others identify many. You should include as few or as many as necessary to describe your personal brand culture. However, it is important that the combination of your core values paints a clear picture of you and the perception of you that you wish to convey.
Finalize your core value terms and definitions. Post them to the blog. Include a link to your portfolio page. Include an overview spread of your personal branding.
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