I want to have an approachable feel to my website and brand that people feel comfortable viewing it or reaching out to me. I never wanted a corporate look and I love negative space, so using minimal colors, deep gray sans-serif, semi-rounded type and rounded photo corners, I feel I have created a soft environment that is also beautiful and well-crafted.
My business cards were printed vertical because I always enjoyed vertical cards. They seem more unique and fun to me, not to mention more fun to design. I also continued the theme of rounded corners for them, as it softens the geometric shapes within my colorful brand design, and creates a more approachable feel overall.
My leave-behinds are circular pins with my mantra "Create. Design. Live." This is, in essence, what I do every day of my life. I am always creating, I am always designing, and in return it breathes life into me and gives me purpose. I wanted to share this with everyone, as well as carry over my branded geometric design and colors. I do want to redesign these in the near future.
My resume/CV was a challenge, as adding the multiple colored bar at the bottom seemed out of place. I do want to add a section that gauges my skills as opposed to just listing them, as well as updating my experience and my overall look. When I print them professionally, I will consider adding a rounded corner (or four).
My portfolio and website is annielynne.com.
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