Introduce us to your brand and its culture. What is the mission and purpose of your brand? What do they do? What are the core values? Identify aspirations/goals for your brand.
For those that have framed your projects as rebrands, you will need to pay close attention to the history and values already intact, thinking about goals for how to move forward in a meaningful way. For those that have framed your projects as a new brand, you will need to pay close attention to articulating a clear vision and purpose, distinct from those that already exist. Both project-types present different challenges.
Post a clear, descriptive narrative of your brand mission and culture. Include core values. Begin to identify descriptions of your design principles that will begin to bridge the gap between research phases and identity development phases.
Post your brand culture mood board as image reference.
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