Ghost River Brewing: Competition and Stakeholder Analysis

Ghost River Brewing is a local for profit company that brews hand crafted beer using the Memphis Sands Aquifer. Established in 2008, Ghost River Brewing was the first microbrewery to open in the 901 area code, and for a long time the only one. Still a small company to this day Ghost River Brewing wants to expand more into their local market that has been taken over by the influx of new microbreweries.

Competitors:

High Cotton Brewing Company

Memphis Made Brewing Company

Wiseacre Brewing Co.

Stakeholders:

Employees: Being a small company the employees are very important to the owners, even though they are trying to be more automated, Ghost River does not want to fire any of its employees. They are the essence of the brand and many of them have been there since day one.

Consumer: Since Ghost River Brewing is a local company and wants to play this up as mutes possible its local consumer is very important to it. Their interests must always be kept mind when changing anything related to Ghost River Brewing.

Bars/Restaurants: Being the people who will sell beer the most and be able to explain the type and how the beer is made, bars/restaurants are very important to the Ghost River Brewing ecosystem. They promote their local beer more than a grocery store can and have a more hands on experience with the consumer than the employees have or a grocery store would have.

Company: The company itself is a stakeholder, being already established there are some core values that will never change for them, such as the Wolf River Conservancy.