POV: APS Pharmacy

APS Pharmacy needs a way to individualize themselves in the Tennessee market. Moving from Mississippi, they are facing challenges such as; name change (since there is already an APS in Tennessee), a fresh look (appeal to a new client base), and having a substantial online presence (because of their immense growth over multiple state lines). They are beginning to grow out of their own skin and need a parent company that follows their core values and stays up to date with their growing client base. They need a system that reaches out to their clients, clinics and colleagues in an easy, recognizable way as they make the transition from pharmacy/drug product company to a pharmacy services and outcomes based company.