POV- EyesLipsFace: e.l.f. Cosmetics

e.l.f Cosmetics is a fairly new makeup brand, having first appeared in 2004, that can be bought for $1-6 per product on average. Reviewers rave about the quality of this brand even though it is a "drug store"* brand. What makes this product affordable is the lack of elaborate packaging. However, this brand could use something to spice it up and get it up there with the big name brands without raising the cost. Simple design changes and a boost of color could turn this brand into something even greater.


*Drug-store brand- makeup from stores like walmart, target, walgreens, cvs and stores like that basically "drugstore" makeup is where other products are sold besides makeup and its cheaper makeup than your higher end makeup not necessarily cheap quality but cheap in price :]

Drugstore Makeup brands: Loreal, Maybelline, Revlon, Covergirl, Hard Candy etc.

Non-drugstore makeup brands(Prestige) : Mac, Urban Decay, Nars, Chanel, etc.
(source: https://answers.yahoo.com/question/index?qid=20110416020106AATd6vz)