Emersyn Solutions is a specialty pharmacy with a focus on Mental Health and Behavioral Medicine. They include over 50,000 clients, 50 clinics (satellite locations that help clients access medications) throughout the south, and spread through 4 states. Emersyn was born in 2003 as APS to help people with mental illness find access to therapy in a caring, respectful environment.
The logo mark is type based that echoes a classic pharmacy symbol; the Rx. The "R" reaches below the name giving a more playful, whimsical quality that reflects the history of the company. The colors are warm and inviting. I chose orange because it stands for creativity and happiness. The accent colors help boost the feeling and contrast of the Emersyn orange. Gotham is a great typeface for Emersyn because of its'' friendly qualities and easy readability. The icons are simple and minimalist and should be great accents for the website and print material.
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