Brand Statement: "Bring inspirational and innovation to every athlete in the world". Nike has a hugely successful brand identity. A simple swoosh can be recognized across the world. It can be grouped in with an apple, some golden arches, and even a mouse. Recognizable, check. They are no longer just a shoe company, they are an athletic and fitness company that supplies gear, inspiration, and heroes! When you think sports, you think Nike. They have a clear lifestyle: check. Nike uses their celebrity endorsements really well. Michael Jordan has become part of their brand and now has a whole branch called Air. He is like a hero in the eyes of aspiring young basketball players.
http://www.nike.com/us/en_us/
http://conceptdrop.com/blog/27-the-importance-of-branding-how-nike-re-defined-the-power-of-brand-image/
http://www.nike.com/us/en_us/
http://conceptdrop.com/blog/27-the-importance-of-branding-how-nike-re-defined-the-power-of-brand-image/
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