Żyrafa Learning Company is a business that supports college students by offering accessible learning materials for free or at low-cost while advocating for free tuition and student loan forgiveness for higher education. The name itself, “Żyrafa” is Polish for “giraffe”. This is representative of the elegance of a giraffe that begins as a knobby-kneed calf and turns into one of the tallest, self-assured, and unique animals on the planet. This is the change that Żyrafa Learning Co. it hopes to make in design and art education: to turn design education from its infancy into a highly-skilled, sophisticated experience that provides students with the opportunity to engage and learn in ways previously neglected, in which accessibility is paramount.
Using a sophisticated, clean design aesthetic, Zyrafa's branding makes use of clean lines, simple shapes, and mostly sans-serif typography. To distinguish the design and add appeal to the target demographic, the branding also utilizes a stylized giraffe, iconography and organic giraffe shapes. It also makes use of spot neon colors (most notably the yellow, Pantone 803C Neon) to make the branding pop out. The neons are in stark contrast to the otherwise black and white color palette and shapes.
The branding has to be serve as merchandise as well in order to fund much of Zyrafa's non-profit efforts. The giraffe logomark is fluid -- it can be dressed up, given glasses, used as patterns, texturized, and more.
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