Anxiety Awareness - Competition and Stakeholder Analysis

Competition:

Anxiety and Depression Association of America

• Non-profit organization
• Gives information about the different forms of anxiety and depression
• Offers ways for those with anxiety and depression to find help or help others
• Donation options
• Gives people the opportunity to tell their stories about anxiety or depression
• Examples of apps to help with anxiety or depression
• Lack of much offline presence

National Alliance on Mental Illness

• Non-profit organization
• Fundraising, volunteering, and donating
• Covers a wide range of mental illnesses including anxiety
• Offers information, support, and treatment for these illnesses
• Offers programs or classes for a variety of groups to help those with mental illnesses
• Offers a HelpLine for people to call
• Holds a NAMI Convention for presenters to come talk about experiences and such

Freedom From Fear

• Non-profit mental health advocacy association
• Gives an overview on anxiety and depression as well as information about the various forms
• Gives ways to treat and manage anxiety and depression
• Offers an on-site treatment center
• Offers an internship program

Stakeholders:

Individuals with anxiety disorders (Primary)

• A way to obtain information about anxiety and it's various forms offline
• A comfort system for these individuals to use in daily activities
• A form of calm and stability without the use of therapists and drugs (not all can afford these things)
• A helpline for individuals to call when becoming overwhelmed