Developing your research is a key component to conceptualizing and implementing a successful graphic design project in the design field and mapping is an essential technique for disseminating research findings to find viable opportunities for problem-solving.
Now that you have identified your brand in need of an identity design, begin to dig into the research investigation more intensely. Begin by identifying and defining 3-5 major competitors of your brand and 3-5 major stakeholders most influenced by your brand redesign. Look at as many characteristics of each competitor and stakeholder as possible to compare and contrast strategies, demographics, methods, tools and tactics.
Post your initial research findings to the blog and create two analysis maps: 1. Examining how your brand will compete with existing market space and 2. Examining how your solution may benefit all stakeholders, and particularly, your primary user identified in POV.
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