POV: Ghost River Brewing

Ghost River Brewing needs a way to update their branding and marketing strategy and reach the millennial generation. They need this because, with new competitors coming into the market, it is vital for Ghost River Brewing to stay on top of their clientele and their needs and wants. While Ghost River Brewing was the only Brewery in Memphis for a long time, the new micro breweries that have opened are threatening a long loved and solid Memphis company.