Tuesday, September 29, 2015

Getting to Know Your Brand: Żyrafa Learning Co.

Mission Statement

To provide unique, free, and accessible learning materials and experiences that enhance the lives of college-level students, allowing them to learn, retain, and apply concepts and vocabulary in an engaging and memorable way. Working towards free higher-level education for students and forgiveness of student loan debt of current and former students is paramount. Education, even at the college level, should have always been free.

Background + About
The Żyrafa Learning Co. is a non-profit company founded in 2015 by a graphic design Master’s student. After years of navigating the world of higher education, the founder felt there was an easier way to learn and retain the heavy concepts that come along with an art education, specifically with graphic design. Having to be creative while still communicating a specific message has it’s own set of rules and unique challenges to work through. 

The name itself, "Żyrafa" is Polish for "giraffe". This is representative of the elegance of a giraffe that begins as a knobby-kneed calf and turns into one of the tallest, self-assured, and unique animals on the planet. This is the change that Żyrafa Learning Co. it hopes to make in design and art education: to turn design education from its infancy into a highly-skilled, sophisticated experience that provides students with the opportunity to engage and learn in ways previously neglected, in which accessibility is paramount. It provides, when possible, learning materials that are free or at severely lowered discounts. This requires donations and public support, thus helping ease the heavy financial burden that is placed on today’s college students. It is just a part of Żyrafa's commitment to loan-free student living, just like the citizens of Poland and many other European countries are privy to.

Core Values
Accessible
Engaging
Unique
Educational
Trustworthy

Design Principles
Clean
Modern
Unique
Sophisticated




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