Adobe identity design system successfully conveyed their
culture including core values and what they do. By listing detailed catalogue
within guideline book, they demonstrated rigorous and integral design combined
with culture that reflected heritage.
Such as Adobe enables people and organizations to create engaging
experiences. And they use Available, Collaborative, Compelling, Easy-to-use,
Personalized and Responsive to represent “engaging experiences” with examples
and explanation.
Coming up with the brand personalities that deeply explored
the brand culture and still using the words Exceptional, Involved, Genuine and
Innovative to tell the story.
From the logo mark we can see a negative letter A with the
red background. It was designed very simple, strong and innovative, with the
geometric style that often conveys a condense compact to audience, the standard
logo mark expresses the culture precisely.
Along with the other touch points and usage examples,
viewers will understand the identity as well as the company easily, which not
only shows the consistency of the whole design system but also responds to the core
value “easy to use” very well.
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