Urban Decay is known for being a unique brand with varying options to give every customer products to suit their needs. They promote individuality and their brand seems to appeal to those with somewhat darker, more dramatic aesthetic preferences. They provide products as opposite as the Naked palette and the Electric palette, yet their identity remains the same. UD is well-known for their vegan and cruelty-free products aswell as their goal of empowering women through their organization called The Ultraviolet Edge.
"Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 15 years."-urbandecay.com
Logo, Typeface, Colors, Motto
Urban Decay defines itself as an innovator, with a brand statement that reads, in part, "Urban Decay is beauty with an edge. It is feminine, dangerous, and fun... appealing to celebrities, rock stars and anyone who relishes her individuality and dares to express it."
- (http://makeup.lovetoknow.com/Urban_Decay)
http://www.urbandecay.com/aboutus/about-us.html
http://www.creativematch.com/news/sheridan-co-hit-the-road/99326/
http://www.scmp.com/lifestyle/health-beauty/article/1840840/edgy-cosmetics-brand-urban-decay-arrives-hong-kong
"Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 15 years."-urbandecay.com
Logo, Typeface, Colors, Motto
Ad
Makeup Kiosk
Website
Packaging
Urban Decay defines itself as an innovator, with a brand statement that reads, in part, "Urban Decay is beauty with an edge. It is feminine, dangerous, and fun... appealing to celebrities, rock stars and anyone who relishes her individuality and dares to express it."
- (http://makeup.lovetoknow.com/Urban_Decay)
http://www.urbandecay.com/aboutus/about-us.html
http://www.creativematch.com/news/sheridan-co-hit-the-road/99326/
http://www.scmp.com/lifestyle/health-beauty/article/1840840/edgy-cosmetics-brand-urban-decay-arrives-hong-kong
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