Identity Design

Realtasy Cube company devotes themselves to bring addicts and escapers back to reality by holding exhibitions that display their art-related products which encourage audience to interactive with them. My design principle aims to show the main elements of their products with geometric and modern style that with the discourse of the relationship between reality and virtual worlds. The main color palette consists of cool violet and cool green represent the two world, purple is for mystery, magic and uplifting spirits while green is for hope, health and self-control. Under the solid rectangular shaped-R logo mark, colors are more meaningful separately. 

Continuing creating dissovled color icon that makes the contrast of the logo mark and supplements the visualized identity system. Posters and vehicle wrap are the main part of the advertising propaganda.   

Different Logo versions in sketches

                                                           

Logo usage

                                                        

Typography and color palettes

                                                          

Put together

               

Advertising environments

             

Lifestyle photography

               

Posters display