Snake River Advocates is a diverse nationwide coalition working together to restore the rivers in the Pacific Northwest. The logo is representative of the mountains and rivers of the landscape of the Pacific Northwest. The logo has a cross symbol on the front to insinuate the urgency of the ambition of the advocates. The color palette is directly related to the colors found in nature. Since the overall goal of the advocates is to restore the rivers back to what they were before the industrial revolution. Conserve not only energy, but the salmon that so desperately need help to be sustained. Lastly the preservation is key to ensuring that the improvements that are made continue to do no harm to the natural habitat. The typography that I chose had some nice design elements that create a welcoming feeling, as well as readability and clarity. I chose lifestyle photography that reflects the natural landscape.
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