A Place Called Home

A Place Called Home is a campaign put together to educate the public to make a change in the crippling housing market by joining forces and revitalizing our neighborhoods. A neutral color palette is representative of the lack of life in the buildings. The logo mark is a home on a pinpoint representative of the pinpoint of a location on a map.  Images of the homes in their deteriorating state accompanied by imagery of a community revitalizing and rebuilding show the progress of what changes can occur when support is made to this campaign.  There is a lack of clutter within the design when the logo mark and accompanying type are present so you have a clean slate so to speak, without too many distractions.  I want the potential contributors and followers to feel comfort and the sensation of home when viewing the campaign.