Zyrafa Learning Co. Touchpoints

Zyrafa's brand is all about touchpoints! It is important to have well-designed, functional products that Zyrafa can market in order to fund their charitable non-profit work. Every penny goes back into the company and students it is advocating for. Variations of the company's namesake mascot giraffe will be featured on many of the products. The products will be, when possible, made with sustainable materials, as will all packaging. It is important that Zyrafa's integrity stay intact, and sustainable assets and design can help promote Zyrafa as a responsible, trustworthy company. Almost all objects will be recyclable and very few things will be made with plastics when avoidable. 


Main Touchpoint:
Website

The website is a crucial, all-access portal to products, information, scholarships, grants, free books, and other educational tools. It also functions as a store to market their items or sell textbooks at cost. It is flexible and acts as the central hub to all other touchpoints and functions. It drives the sale of merchandise, and is where all advertisements lead. It is where ZLC collects donations as well.


Merchandise:
Pens/pencils
Stationary
Sticky notes
Apparel (t-shirts, sweatshirts, sweatpants, etc.)
Lanyards
Notebooks
Phone cases
Travel mugs/cups
Water bottles
Stickers/vinyls
Bumper stickers
Laptop cases
Backpacks
Umbrellas
Oversize Coffee Mugs

The merchandise is featured on the website and sold at stores in order to fund their non-profit work. These are also flexible, as some may sell better than others and styles can easily be changed to accommodate the needs and tastes of students and other patrons. The items, however, are flexible to a point. Zyrafa doesn't want to include their brand on non-related products, such as frying pans. All products are student-driven and something that someone would "want" to buy, as opposed to a necessity (even though that decision is fairly relative).


Marketing
Posters at universities/colleges
Social MediaBlogBillboardsMailers/postcards
Brochures/pamphlets

Zyrafa wants to maintain brand integrity above all else. A charitable organization that advertises itself as shamelessly as some  (i.e., the Susan G. Komen Foundation) can sometimes feel like it is in bad taste and being shoved down consumer's throats. Zyrafa will advertise more with "free" outlets -- via social media and through partnered universities and foundations -- but will do a some marketing of its own as marketing is not without merit. The marketing can be flexible to a point, but  Zyrafa wants to maintain a relatively low budget for marketing in order to give as much back to students as possible. Also, by advertising mostly online and through social media, Zyrafa is able to remain sustainable and keep their print ads to a minimum when possible. 



Business Materials
Letterhead
Business cards

Business materials are last on the list, as they are fairly basic and not accessible to the general public for the most part. These just help keep everything as on-brand as possible.

* Images to come soon *