A Place Called Home Touchpoints

A Place Called Home will feature a variety of touchpoints in all aspects such as web, mobile vehicle, merchandise, posters. All of these elements will lend a hand towards promoting and kickstarting the campaign while keeping followers interested throughout the duration of the campaign. Each touchpoint is important in establishing a solid foundation of followers whom will assist in the aid of Habitat for Humanity. The most important touchpoints for getting a good kickstart are web and the mobile vehicle.

Web-

An about page will be the home page on A Place Called Home's web presence. Through the web presence, supporters will be able to access a map to follow the mobile vehicle on its journey. People will also be able to view a gallery of images showing homes in their state of overgrowth, and in their revitalization stage. A donation page with various merchandise featuring the APCH logo mark will be available to all supporters.

Ideally the web page will be accessible on all platforms such as computers, tablets and mobile devices so it's easy to keep track with the latest developments. Third and fourth pages need to be designed.

Mobile Vehicle-

A truck with the A Place Called Home logo mark will be on the move traveling through the country photographing and selling merch while spreading the word. A large window will be on one side of the truck so people can go up to make purchases and ask questions about the project. More design elements need to be added.

Merchandise-

T-shirts in neutral colors with the A Place Called Home logo mark will be available for purchase and all proceeds will go to Habitat for Humanity. The colors of the shirts will be available as per the primary color palette. More examples need to be created for web presence. T-shirt back design needs to be done.

Bumper stickers and decals to show support for APCH will also be available for purchase showing the primary logo mark. More varieties need to be worked out incorporating the brands primary color palette to accompany the vinyl decals.

Posters- Still need to be designed to be displayed on mobile vehicle and for display when mobile vehicle is stationary.

Posters will be designed to promote the campaign and kick start the involvement of volunteers. As well as physical posters, there will be web advertisements on the Habitat for Humanity website and Facebook to also gain a larger following for a greater impact.