Soap N' Stuff Touchpoints

The touchpoints that I will focus on making for Soap N' Stuff are packaging labels, shipping labels, website, and a brochure. The only label I have yet to make are the labels for the reed diffusers. The packaging labels are there to further push the brand and to let the receiver know that their products have arrived. The website lets the user order their products, get ingredients for the product, and other information on the product as well as how to ingredients are helpful for the product and the user. The brochure will also be sent in with all of the packages with coupons and a list of all of the products offered. The brochure will be a double sided 11 x 17.

Labels:

 

 The labels identify the products scent and uses for the product. All the labels will be printed on a gloss sticker. The candle labels will be 8 in long, with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the candle info on the bottom portion (4 in x 2.25 in). On the lid of the candles the company logo will be placed (2.25 in diameter). The are 46 different scents and they will be printed as needed. 

 The brown sugar facial scrub label is 6 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in). The company logo sticker will exist on the top with a 1.5 in diameter.  The blemish remover label is 4.5 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in). The black head remover label is 6.25 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in).

 

 The lavender body butter label is 6 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (.75 in x .75 in). The company logo sticker will exist on the top with a 1.5 in diameter.  The calendula salve label is 7.5 in x .5 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1 in x 1 in). The company logo sticker will exist on the top with a 1.5 in diameter. The Soap labels are 8 in x 1.25 in, that will be transferred or printed on a brown paper. On the back of the label holding the paper together will be a sticker of the company logo.


Website:

The touchpoints have an elegant yet youthful feel as do the logo and is the goal of the whole brand. All the touchpoints are using the fonts according to brand guidelines, using brand colors and following the photography guidelines of the brand of warmth and calming.

I could potentially make the elements of the website more organic at the risk of it not working, it is something to play with. The labels of everything but the candles could use more customization to make them more consistent with the candle labels and have more sense of organic as the candle labels do using illustration as a pattern.









The website and brochure direct/drive to the products. The life cycle of the brand is a long lasting design due to simplicity and elegance of the design. The touchpoints are simple to understand and read and provide needed information to assist the user in how to use, purchase, and the benefits of the products.

This brand is sustainable because the production is made to be affordable, since it is a small one employee company with not a lot of available expenses. The labels can be ordered in bulk easily and are in multiple parts to be cheaper to produce. The website can be sustained by a small fee to be kept online through a domain hosting site. All paper the used and labels are produced on eco-friendly paper to help with the brands value of organic. The designs and materials are sustainable socially because they are not harmful to the earth, the products are healthy and good to the user and the design is simple, pleasing to the eye and provide information easily.