The focus of Fight or Flight is to help inform, build confidence, and instill comfort in those with anxiety. This will be shown through touch points such as: posters, banners, website, package, and a business card. While the website and business card focus more on the information side of the brand, the posters, banners, and package will be geared more toward building up the user and inspiring them through either imagery or phrases.
Print:
The print based touch points will focus on building confidence and inspiring those living with anxiety disorder.
Package:
The package will be a way to give comfort to the user in their daily life.
- Confidence cards
- Buttons
- Poster
- Calendar
- Notebook
Web:
The website will serve as a way to inform users about anxiety disorders, request comfort packages, and seek out assistance.
No comments:
Post a Comment