My touchpoints are three mobile applications and a launch campaign (primarily print-based / OOH to promote the mobile applications).
Apps
Buttons between apps and even pages are not consistent, they are close in most cases but trying out different styles. The apps seems to fit together to me but could be taken a step further
Know Your Rights:
View prototype here.
Alert:
View prototype here.
Farm:
View prototype here.
Advertising:
Handouts:
Prototyping hasn't begun yet, I am thinking about doing anaglyph glasses (surprise) with eye hole openings in the shape of the Marrow shape, and the color gels two different app colors. The may stand alone or link up with the billboard, "See the word through more empowered eyes" or something similar. The glasses could downplay the villain of the scene or play up the "you" character. QR codes all around.
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