Touchpoints for e.l.f:
- Packaging
- Display
- Print Ads
Packaging
The new e.l.f. Cosmetics packaging will work with the new logo style. The dot seen in the logo influences the packaging with its unique shape. Compacts for foundation and eyeshadows are designed to mimic this shape, whereas tubes may reflect the shape with there tops, rather than being just a typical round shape. (TBD) By using this shape, the packaging can become consistent, even among the 4 series the brand has; Skincare, Essentials, Studio, and Minerals.
The new e.l.f. Cosmetics packaging will work with the new logo style. The dot seen in the logo influences the packaging with its unique shape. Compacts for foundation and eyeshadows are designed to mimic this shape, whereas tubes may reflect the shape with there tops, rather than being just a typical round shape. (TBD) By using this shape, the packaging can become consistent, even among the 4 series the brand has; Skincare, Essentials, Studio, and Minerals.
Printed Advertising
The advertising features the brands logo. Each add is different in what it's trying to sell. Some of them are seasonal and some are product or series specific. Target is the number one seller of e.l.f. cosmetics and some of these ads will contain the company's logo, influencing customers to go to Target for a larger selection.
The advertising features the brands logo. Each add is different in what it's trying to sell. Some of them are seasonal and some are product or series specific. Target is the number one seller of e.l.f. cosmetics and some of these ads will contain the company's logo, influencing customers to go to Target for a larger selection.
Product Display
Store displays at this point are a work in progress, but will contain the same consistency and refreshed style as the rest for the brand identity.
Brand
The brand will now be able to attract more customers and have a more trustworthy feel. Everything will relate better than it did before the rebranding. Ads, packaging, display, and other touchpoints will now work together and function as one cohesive brand.
Store displays at this point are a work in progress, but will contain the same consistency and refreshed style as the rest for the brand identity.
Brand
The brand will now be able to attract more customers and have a more trustworthy feel. Everything will relate better than it did before the rebranding. Ads, packaging, display, and other touchpoints will now work together and function as one cohesive brand.
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