Kcon USA design identity

Kcon is a Korean import and entertainment conference that primarily focuses on fashion and entertainment.  This design concept is based on there brand mission of bringing and spreading Korean culture and products to the US.

 

This brand design is based on the concept Hallyu, the wave of rising of interest in Korean culture and exports. Mainly due to the popularity spread of entertainment and fashion. This is phrase is referenced by the logo in it's wave like design.

The primary color scheme makes use of the colors of the Korean flag, which consists of the colors blue, red, black and wight.  These colors are used with accent colors, and texture to create contrast in each design.