Marrow

Bone marrow is the integrity of the immune system. It provides us the ability to behave and interact with confidence. Maroon is the color of marrow doing it’s job, healthy blood. Through phones, Marrow strengthens the users internally; it empowers them to behave and interact with as much knowledge as is available. The shape began as a square, but despite standing for equality, it lacked a softness that implies help in a way that Planned Parenthood does and EBT doesn’t. Circles also imply equality, but they lack a certain purposefulness - they also symbolize an unending cycle. Marrow has a point. 

Marrow aims to occupy a place both in direct outreach and policy change. Galano is a friendly typeface, but in the right context, can be both attention grabbing and corporate. Aller is readable in all it’s variations but maintains personality. Safety, health, and education are the primary concerns; avoiding cliche colors was of high importance, but picking colors with meaning and that would look nice in many different shades as new apps under each umbrella are developed. Green is the color of the environment, which is what the apps in this category aim to protect from. Yellow and orange are both the color of a lightbulb going on and the color required for a good harvest. Blue is the color of intelligence. 

I knew I wanted a logo shape that could be used as a module to develop app logos. Initially I tried pictograms out of the logo, as well as a series of typographic icons. 

Logos:

Color, Type, & Photos:

Icons and Service Map:

Identity Template:

AppOven

AppOven's mission is simple: empathize, educate enact. We aim to develop software that improves the quality of life of users through devices already at their disposal. To this end, if our apps and programs are not accessible on a wide range of devices, priced forgivingly, and apply to as many people as possible, we are not doing our job. It must address relevant issues to our cultural conversation, such as women's rights, freedom of information, and LGBT equality. There are many angles to these issues, and no matter our own personal beliefs, we must services all parties involved, so long as bigotry is not involved. For our reach to be all of the above, we must be resourceful. The design should be effortless, simple and devoid of extraneous detail. From letter head to interface to coding, we our work should not only be utilize up to date practices in the field, but be innovating the next step. Lastly, the design should be malleable; the brand across many platforms and media and the efforts across many content areas. 

Personal Safety Competitors and Stakeholders

Competitors

1. Artemis - Wearable alert system that coordinates with apps, press button 3 times quickly to send alert. When the alert is received and help is on the way, the necklace vibrates. Comes in necklace, bra clip, and pocket clip. Notifies friends, dispatches police, records, and sends gps location. Pendants and clips cost anywhere from $49-$349, subscriptions cost $1-19/month

2. React Mobile - Device and app system, Device is $80, app is free. Calls "buddies" and authorities after a 10 second delay.

3. Cuff - Jewelry based, only have to buy jewelry, but only lasts 6-12 months and has to be replaced after that. Only notifies friends list

4. bSafe - Only available in Sweden and Norway. Limits alerts to a few friends in unpaid version.

5. StaySafe - Only alerts friends, only available in UK

6. Watch Over Me - Costs $5 a month, follows you home and only alerts friends.


Stakeholders

- Emergency Response Infrastructure
- People 16-35 worried about their safety
- Crisis Center staffs

POV: Tech Non-Profit

The _younger generations who's phones are an added extremity_need a way to _put that available mobile technology to a less frivolous use_ because _there are plenty of apps focused on safety, education, and better health but do not reach their full and intended audience because there is not an existing organization which brands and markets these assets as a toolkit_.