Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

High Cotton Brewery: Identity Design Analysis

High Cotton Brewery is a local Memphis brewery that was started a little over a year ago. Within that year they have become an iconic brand in Memphis and have pulled the affection of all the residents. Not only is their packaging and branding put together seamlessly; they also have a plethora of touch points ranging from a tap room to t-shirts to growlers.

Their main brand statement: "High Cotton mean times are good. It also means beer is good" is clearly revealed in their branding. High Cotton wanted to reminisce on the days when people worked for what they had, and while their aesthetic to some may be clean it also has a sense of dirt and work put into it. This grunge is what makes High Cotton a successful brand that has clean and modern aspects, but also can bring in the nostalgia of hard work.

Main Branding:

 Touch Point 1: Tap Room:

 Touch Point 2: T-shirt and Alternate Logo Design

 Touch Point 3: Growlers

Touch Point 4: Website Design

AppOven

AppOven's mission is simple: empathize, educate enact. We aim to develop software that improves the quality of life of users through devices already at their disposal. To this end, if our apps and programs are not accessible on a wide range of devices, priced forgivingly, and apply to as many people as possible, we are not doing our job. It must address relevant issues to our cultural conversation, such as women's rights, freedom of information, and LGBT equality. There are many angles to these issues, and no matter our own personal beliefs, we must services all parties involved, so long as bigotry is not involved. For our reach to be all of the above, we must be resourceful. The design should be effortless, simple and devoid of extraneous detail. From letter head to interface to coding, we our work should not only be utilize up to date practices in the field, but be innovating the next step. Lastly, the design should be malleable; the brand across many platforms and media and the efforts across many content areas. 

Soap n' Stuff by Patti Ann - Ashley Lulo

Soap n’ Stuff is a small word of mouth company run by Patti A. McBride that has been selling body products and air fresheners that are completely chemical free since 1995. Everything is homemade with all natural products that are skin safe and without harsh chemicals. Soap n’ Stuff sells soaps, bath salts, calendula salve, soy candles, and reed diffusers. Patti started this business because she wanted to make products that didn’t have chemicals in them because she wanted to remove them from her own life and help others accomplish that as well. The mission is to create soaps, bath and beauty products, candles, reed diffusers and salves that are all natural, using organic botanical or pure essential oils for scents, making them chemical free, to help people to breakaway from harmful chemicals and to educate them about what chemicals in products are dangerous. The brand really focuses on being organic, open, simple, and educational, so the identity should exemplify this along with a softness like the products give the skin, organic shapes and earthy tones to further push the organicness of the products, along with an approachable vibe that helps give the idea that the products are for everyone.

Żyrafa: Stakeholder and Competitors

My brand, tentatively named Żyrafa Learning Co., is a company that provides materials to engage students in the learning process while maintaining affordability. It provides students with the necessary materials to learn and retain otherwise difficult or "boring" information and terminology.

The brand will compete in the market space by offering something that is non-existent (or at least, very hard to find). The brand offers interactive books and solutions where students can practice their skills within the pages of the book itself. The brand is dependent on this touchpoint and it's unique niche in the market.

Stakeholders
Primary
College-level Graphic Design Students

Secondary
 Professors
 Schools & Universities
 Design Professionals
 Student Parent

Competitors: Brand
Rockport Publishers One of the largest publishers of design and art books. This is the biggest competitor for my brand (tentatively named Blankbooks) because they have the same audience. The touchpoints for my brand could easily be created under the umbrella of Rockport.

Peachpit Publishing Publishes art, technology books, eBooks and videos. Competitor in the publishing market as well.

Tuts+ Tuts+ may not seem initially to be a competitor, but it is in the sense that it provides students with a quick way to Google what they want to do, find a tutorial, and do it. This leads a lot of students to believe they can achieve great design without learning the fundamentals or applying their knowledge to create something new.

Competitors: Major Touchpoint

The Design Student's Handbook A handbook that teaches students about graphic design
The Online Graphic Design Workbook An online solution to learning as a graphic designer.
The Design Student Handbook by Computer Arts
Student Workbook at the University of North Texas

Skype Brand: Ashley Lulo

Core Values: Ashley Lulo

When thinking about my work and what it portrays, I see it showing lots of color, diversity, liveliness, and a level of sophistication. Colorful is when there is a plethora of colors that harmonize well together. Diverse means that piece that is created is different and appears to have its own sense of personality. Lively is an enerygy given pf by the work, as well as, a sense of motion. Sophisticated is the complex or intricate nature of the process. Another thing that is such a big part of myself that it affects my designs and the way I design is the fact that I try really hard to be well rounded and right for everyone and although its not actually possible it still is what I strive for.

My portfolio is a Behance site that displays only the best of my most recent works.

Core Values: Heather Lee

As a working designer I think of myself as organized, energetic, and current.

By organized I mean, in my work I strive to have the utmost of organization. I aim to find structure in the vast network that the 21st century is.

By energetic I mean, that my work is effective. That my work is powerful and can hold meaning not only to a consumer or viewer, but also to the client.

By current I mean, I work to stay up to date on the not only the latest work in my field and trends, but I also try to stay on top of new technological advances that are related to my field.

A current selection of my work can be found on my Behance. This work is a selection over the past two to three years and is kept up to date with my work and a copy of my resume.

With my personal branding I wanted to keep the design clean and simple. While I wish to convey a sense of energy I would rather do it with the work I showcase, and not have it overshadowed by my own branding.

Core Values : Ruby Zielinski

My designs emphasize beauty without distracting from it by keeping things simple. Natural environments inspire elements like color, line, and layout in my work. I feel there is a sense of harmony in doing that. I strive to find clean and elegant solutions that form a timeless outcome. An open mind and a strong work ethic are at the core of my creative process.

Portfolio Page: Portfolio