Marrow

Bone marrow is the integrity of the immune system. It provides us the ability to behave and interact with confidence. Maroon is the color of marrow doing it’s job, healthy blood. Through phones, Marrow strengthens the users internally; it empowers them to behave and interact with as much knowledge as is available. The shape began as a square, but despite standing for equality, it lacked a softness that implies help in a way that Planned Parenthood does and EBT doesn’t. Circles also imply equality, but they lack a certain purposefulness - they also symbolize an unending cycle. Marrow has a point. 

Marrow aims to occupy a place both in direct outreach and policy change. Galano is a friendly typeface, but in the right context, can be both attention grabbing and corporate. Aller is readable in all it’s variations but maintains personality. Safety, health, and education are the primary concerns; avoiding cliche colors was of high importance, but picking colors with meaning and that would look nice in many different shades as new apps under each umbrella are developed. Green is the color of the environment, which is what the apps in this category aim to protect from. Yellow and orange are both the color of a lightbulb going on and the color required for a good harvest. Blue is the color of intelligence. 

I knew I wanted a logo shape that could be used as a module to develop app logos. Initially I tried pictograms out of the logo, as well as a series of typographic icons. 

Logos:

Color, Type, & Photos:

Icons and Service Map:

Identity Template:

Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

High Cotton Brewery: Identity Design Analysis

High Cotton Brewery is a local Memphis brewery that was started a little over a year ago. Within that year they have become an iconic brand in Memphis and have pulled the affection of all the residents. Not only is their packaging and branding put together seamlessly; they also have a plethora of touch points ranging from a tap room to t-shirts to growlers.

Their main brand statement: "High Cotton mean times are good. It also means beer is good" is clearly revealed in their branding. High Cotton wanted to reminisce on the days when people worked for what they had, and while their aesthetic to some may be clean it also has a sense of dirt and work put into it. This grunge is what makes High Cotton a successful brand that has clean and modern aspects, but also can bring in the nostalgia of hard work.

Main Branding:

 Touch Point 1: Tap Room:

 Touch Point 2: T-shirt and Alternate Logo Design

 Touch Point 3: Growlers

Touch Point 4: Website Design

AppOven

AppOven's mission is simple: empathize, educate enact. We aim to develop software that improves the quality of life of users through devices already at their disposal. To this end, if our apps and programs are not accessible on a wide range of devices, priced forgivingly, and apply to as many people as possible, we are not doing our job. It must address relevant issues to our cultural conversation, such as women's rights, freedom of information, and LGBT equality. There are many angles to these issues, and no matter our own personal beliefs, we must services all parties involved, so long as bigotry is not involved. For our reach to be all of the above, we must be resourceful. The design should be effortless, simple and devoid of extraneous detail. From letter head to interface to coding, we our work should not only be utilize up to date practices in the field, but be innovating the next step. Lastly, the design should be malleable; the brand across many platforms and media and the efforts across many content areas. 

Skype Brand: Ashley Lulo

Brand Guidelines & Rules of Management

Brand Guidelines are a living and breathing design artifact with the purpose of establishing brand core values, brand identity and brand usage standards and guidelines. Defined as a comprehensive standards manual, it is a tool used to manage all brand assets in all of its potential forms. “Creating the brand identity is easy; managing the brand assets well is harder” (Wheeler 2009, 172).

In addition to presenting the guidelines you have studied, think about how your brand solves complex management issues of fixed and flexible components of the identity. A good fixed and flexible system can ensure that the brand is consistent, recognizable and memorable but also interesting, creative and spontaneous as it is applied across infinite possible touchpoints, and engages with shifting trends and technology. Include your own analysis of the identity system, including identifying gaps and/or highlighting strong points.

Create a video of your final presentation that can live online self-sufficiently. Include voice over of your script and automate slide transitions. Post your final .mov file to the blog. No written statement is required.