Showing posts with label ghost river brewing. Show all posts
Showing posts with label ghost river brewing. Show all posts
Tuesday, October 27, 2015
Ghost River Brewing
I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.
Tuesday, September 22, 2015
Ghost River Brewing: Competition and Stakeholder Analysis
Ghost River Brewing is a local for profit company that brews hand crafted beer using the Memphis Sands Aquifer. Established in 2008, Ghost River Brewing was the first microbrewery to open in the 901 area code, and for a long time the only one. Still a small company to this day Ghost River Brewing wants to expand more into their local market that has been taken over by the influx of new microbreweries.
Competitors:
High Cotton Brewing Company
Memphis Made Brewing Company
Wiseacre Brewing Co.
Stakeholders:
Employees: Being a small company the employees are very important to the owners, even though they are trying to be more automated, Ghost River does not want to fire any of its employees. They are the essence of the brand and many of them have been there since day one.
Consumer: Since Ghost River Brewing is a local company and wants to play this up as mutes possible its local consumer is very important to it. Their interests must always be kept mind when changing anything related to Ghost River Brewing.
Bars/Restaurants: Being the people who will sell beer the most and be able to explain the type and how the beer is made, bars/restaurants are very important to the Ghost River Brewing ecosystem. They promote their local beer more than a grocery store can and have a more hands on experience with the consumer than the employees have or a grocery store would have.
Company: The company itself is a stakeholder, being already established there are some core values that will never change for them, such as the Wolf River Conservancy.
Competitors:
High Cotton Brewing Company
Memphis Made Brewing Company
Wiseacre Brewing Co.
Stakeholders:
Employees: Being a small company the employees are very important to the owners, even though they are trying to be more automated, Ghost River does not want to fire any of its employees. They are the essence of the brand and many of them have been there since day one.
Consumer: Since Ghost River Brewing is a local company and wants to play this up as mutes possible its local consumer is very important to it. Their interests must always be kept mind when changing anything related to Ghost River Brewing.
Bars/Restaurants: Being the people who will sell beer the most and be able to explain the type and how the beer is made, bars/restaurants are very important to the Ghost River Brewing ecosystem. They promote their local beer more than a grocery store can and have a more hands on experience with the consumer than the employees have or a grocery store would have.
Company: The company itself is a stakeholder, being already established there are some core values that will never change for them, such as the Wolf River Conservancy.
Tuesday, September 15, 2015
POV: Ghost River Brewing
Ghost River Brewing needs a way to update their branding and marketing strategy and reach the millennial generation. They need this because, with new competitors coming into the market, it is vital for Ghost River Brewing to stay on top of their clientele and their needs and wants. While Ghost River Brewing was the only Brewery in Memphis for a long time, the new micro breweries that have opened are threatening a long loved and solid Memphis company.
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