Defining & Developing Touchpoints

Clearly state the touchpoints your brand will focus on and articulate the goals for each touchpoint including specifics on quantity, size specs, etc. As you develop your touchpoints, make sure to analyze whether your touchpoint is "on-brand" with your identity system or not. Ask yourself, is it consistent? Are the elements of the design part of the identity? Are they used correctly? What components are fixed and/or flexible? Be critical of your own work in order to justify your solutions?

Also, think about how your touchpoints all work as a system. Does one touchpoint direct or drive to another. What is the product lifecycle? user experience? Big picture, does everything "make sense" as a collection? For your final presentation, you will be asked to discuss how your work is sustainable--economically, environmentally, and socially.

Post images to show your development.