Marrow

Bone marrow is the integrity of the immune system. It provides us the ability to behave and interact with confidence. Maroon is the color of marrow doing it’s job, healthy blood. Through phones, Marrow strengthens the users internally; it empowers them to behave and interact with as much knowledge as is available. The shape began as a square, but despite standing for equality, it lacked a softness that implies help in a way that Planned Parenthood does and EBT doesn’t. Circles also imply equality, but they lack a certain purposefulness - they also symbolize an unending cycle. Marrow has a point. 

Marrow aims to occupy a place both in direct outreach and policy change. Galano is a friendly typeface, but in the right context, can be both attention grabbing and corporate. Aller is readable in all it’s variations but maintains personality. Safety, health, and education are the primary concerns; avoiding cliche colors was of high importance, but picking colors with meaning and that would look nice in many different shades as new apps under each umbrella are developed. Green is the color of the environment, which is what the apps in this category aim to protect from. Yellow and orange are both the color of a lightbulb going on and the color required for a good harvest. Blue is the color of intelligence. 

I knew I wanted a logo shape that could be used as a module to develop app logos. Initially I tried pictograms out of the logo, as well as a series of typographic icons. 

Logos:

Color, Type, & Photos:

Icons and Service Map:

Identity Template:

Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

AppOven

AppOven's mission is simple: empathize, educate enact. We aim to develop software that improves the quality of life of users through devices already at their disposal. To this end, if our apps and programs are not accessible on a wide range of devices, priced forgivingly, and apply to as many people as possible, we are not doing our job. It must address relevant issues to our cultural conversation, such as women's rights, freedom of information, and LGBT equality. There are many angles to these issues, and no matter our own personal beliefs, we must services all parties involved, so long as bigotry is not involved. For our reach to be all of the above, we must be resourceful. The design should be effortless, simple and devoid of extraneous detail. From letter head to interface to coding, we our work should not only be utilize up to date practices in the field, but be innovating the next step. Lastly, the design should be malleable; the brand across many platforms and media and the efforts across many content areas. 

POV: Żyrafa Learning Co.

A college-level graphic design student 

needs a way to learn complicated design ideas or “boring” terminology quickly, easily, and in a fun and memorable way 

because graphic design and technology is a world of terminology, systems, and structures that a designer or design student must learn to recognize and utilize. A company that provides materials to engage students in the learning process while maintaining affordability would be hot in the market and provide students with the necessary materials to learn and retain otherwise difficult or "boring" information and terminology.


(Touchpoint: A workbook that is cost-effective and professor- and student-friendly would provide a fun, creative and stimulating environment for the student to learn and practice. The key to learning is repetition and engaging the student visually, verbally and physically. Having a book that not only explains the subjects but asks students to actively participate in them will create a much more solid learning environment. After a student completes a workbook, it can also serve as a reference for each year of the design student’s education and beyond.)