Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

Core Values: Heather Lee

As a working designer I think of myself as organized, energetic, and current.

By organized I mean, in my work I strive to have the utmost of organization. I aim to find structure in the vast network that the 21st century is.

By energetic I mean, that my work is effective. That my work is powerful and can hold meaning not only to a consumer or viewer, but also to the client.

By current I mean, I work to stay up to date on the not only the latest work in my field and trends, but I also try to stay on top of new technological advances that are related to my field.

A current selection of my work can be found on my Behance. This work is a selection over the past two to three years and is kept up to date with my work and a copy of my resume.

With my personal branding I wanted to keep the design clean and simple. While I wish to convey a sense of energy I would rather do it with the work I showcase, and not have it overshadowed by my own branding.