Soap N' Stuff Touchpoints

The touchpoints that I will focus on making for Soap N' Stuff are packaging labels, shipping labels, website, and a brochure. The only label I have yet to make are the labels for the reed diffusers. The packaging labels are there to further push the brand and to let the receiver know that their products have arrived. The website lets the user order their products, get ingredients for the product, and other information on the product as well as how to ingredients are helpful for the product and the user. The brochure will also be sent in with all of the packages with coupons and a list of all of the products offered. The brochure will be a double sided 11 x 17.

Labels:

 

 The labels identify the products scent and uses for the product. All the labels will be printed on a gloss sticker. The candle labels will be 8 in long, with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the candle info on the bottom portion (4 in x 2.25 in). On the lid of the candles the company logo will be placed (2.25 in diameter). The are 46 different scents and they will be printed as needed. 

 The brown sugar facial scrub label is 6 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in). The company logo sticker will exist on the top with a 1.5 in diameter.  The blemish remover label is 4.5 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in). The black head remover label is 6.25 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1.25 in x 1.5 in).

 

 The lavender body butter label is 6 in x .75 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (.75 in x .75 in). The company logo sticker will exist on the top with a 1.5 in diameter.  The calendula salve label is 7.5 in x .5 in with a secondary label that goes in line with the long label which will have a top and bottom extension that has the company name on the top and the directions of use on the bottom portion (1 in x 1 in). The company logo sticker will exist on the top with a 1.5 in diameter. The Soap labels are 8 in x 1.25 in, that will be transferred or printed on a brown paper. On the back of the label holding the paper together will be a sticker of the company logo.


Website:

The touchpoints have an elegant yet youthful feel as do the logo and is the goal of the whole brand. All the touchpoints are using the fonts according to brand guidelines, using brand colors and following the photography guidelines of the brand of warmth and calming.

I could potentially make the elements of the website more organic at the risk of it not working, it is something to play with. The labels of everything but the candles could use more customization to make them more consistent with the candle labels and have more sense of organic as the candle labels do using illustration as a pattern.









The website and brochure direct/drive to the products. The life cycle of the brand is a long lasting design due to simplicity and elegance of the design. The touchpoints are simple to understand and read and provide needed information to assist the user in how to use, purchase, and the benefits of the products.

This brand is sustainable because the production is made to be affordable, since it is a small one employee company with not a lot of available expenses. The labels can be ordered in bulk easily and are in multiple parts to be cheaper to produce. The website can be sustained by a small fee to be kept online through a domain hosting site. All paper the used and labels are produced on eco-friendly paper to help with the brands value of organic. The designs and materials are sustainable socially because they are not harmful to the earth, the products are healthy and good to the user and the design is simple, pleasing to the eye and provide information easily.

Marrow

Bone marrow is the integrity of the immune system. It provides us the ability to behave and interact with confidence. Maroon is the color of marrow doing it’s job, healthy blood. Through phones, Marrow strengthens the users internally; it empowers them to behave and interact with as much knowledge as is available. The shape began as a square, but despite standing for equality, it lacked a softness that implies help in a way that Planned Parenthood does and EBT doesn’t. Circles also imply equality, but they lack a certain purposefulness - they also symbolize an unending cycle. Marrow has a point. 

Marrow aims to occupy a place both in direct outreach and policy change. Galano is a friendly typeface, but in the right context, can be both attention grabbing and corporate. Aller is readable in all it’s variations but maintains personality. Safety, health, and education are the primary concerns; avoiding cliche colors was of high importance, but picking colors with meaning and that would look nice in many different shades as new apps under each umbrella are developed. Green is the color of the environment, which is what the apps in this category aim to protect from. Yellow and orange are both the color of a lightbulb going on and the color required for a good harvest. Blue is the color of intelligence. 

I knew I wanted a logo shape that could be used as a module to develop app logos. Initially I tried pictograms out of the logo, as well as a series of typographic icons. 

Logos:

Color, Type, & Photos:

Icons and Service Map:

Identity Template:

Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

AppOven

AppOven's mission is simple: empathize, educate enact. We aim to develop software that improves the quality of life of users through devices already at their disposal. To this end, if our apps and programs are not accessible on a wide range of devices, priced forgivingly, and apply to as many people as possible, we are not doing our job. It must address relevant issues to our cultural conversation, such as women's rights, freedom of information, and LGBT equality. There are many angles to these issues, and no matter our own personal beliefs, we must services all parties involved, so long as bigotry is not involved. For our reach to be all of the above, we must be resourceful. The design should be effortless, simple and devoid of extraneous detail. From letter head to interface to coding, we our work should not only be utilize up to date practices in the field, but be innovating the next step. Lastly, the design should be malleable; the brand across many platforms and media and the efforts across many content areas. 

Soap n' Stuff by Patti Ann - Ashley Lulo

Soap n’ Stuff is a small word of mouth company run by Patti A. McBride that has been selling body products and air fresheners that are completely chemical free since 1995. Everything is homemade with all natural products that are skin safe and without harsh chemicals. Soap n’ Stuff sells soaps, bath salts, calendula salve, soy candles, and reed diffusers. Patti started this business because she wanted to make products that didn’t have chemicals in them because she wanted to remove them from her own life and help others accomplish that as well. The mission is to create soaps, bath and beauty products, candles, reed diffusers and salves that are all natural, using organic botanical or pure essential oils for scents, making them chemical free, to help people to breakaway from harmful chemicals and to educate them about what chemicals in products are dangerous. The brand really focuses on being organic, open, simple, and educational, so the identity should exemplify this along with a softness like the products give the skin, organic shapes and earthy tones to further push the organicness of the products, along with an approachable vibe that helps give the idea that the products are for everyone.

Getting to Know Your Brand

Introduce us to your brand and its culture. What is the mission and purpose of your brand? What do they do? What are the core values? Identify aspirations/goals for your brand.

For those that have framed your projects as rebrands, you will need to pay close attention to the history and values already intact, thinking about goals for how to move forward in a meaningful way. For those that have framed your projects as a new brand, you will need to pay close attention to articulating a clear vision and purpose, distinct from those that already exist. Both project-types present different challenges.

Post a clear, descriptive narrative of your brand mission and culture. Include core values. Begin to identify descriptions of your design principles that will begin to bridge the gap between research phases and identity development phases.

Post your brand culture mood board as image reference.

Anxiety Awareness - Competition and Stakeholder Analysis

Competition:

Anxiety and Depression Association of America

• Non-profit organization
• Gives information about the different forms of anxiety and depression
• Offers ways for those with anxiety and depression to find help or help others
• Donation options
• Gives people the opportunity to tell their stories about anxiety or depression
• Examples of apps to help with anxiety or depression
• Lack of much offline presence

National Alliance on Mental Illness

• Non-profit organization
• Fundraising, volunteering, and donating
• Covers a wide range of mental illnesses including anxiety
• Offers information, support, and treatment for these illnesses
• Offers programs or classes for a variety of groups to help those with mental illnesses
• Offers a HelpLine for people to call
• Holds a NAMI Convention for presenters to come talk about experiences and such

Freedom From Fear

• Non-profit mental health advocacy association
• Gives an overview on anxiety and depression as well as information about the various forms
• Gives ways to treat and manage anxiety and depression
• Offers an on-site treatment center
• Offers an internship program

Stakeholders:

Individuals with anxiety disorders (Primary)

• A way to obtain information about anxiety and it's various forms offline
• A comfort system for these individuals to use in daily activities
• A form of calm and stability without the use of therapists and drugs (not all can afford these things)
• A helpline for individuals to call when becoming overwhelmed

Żyrafa: Stakeholder and Competitors

My brand, tentatively named Żyrafa Learning Co., is a company that provides materials to engage students in the learning process while maintaining affordability. It provides students with the necessary materials to learn and retain otherwise difficult or "boring" information and terminology.

The brand will compete in the market space by offering something that is non-existent (or at least, very hard to find). The brand offers interactive books and solutions where students can practice their skills within the pages of the book itself. The brand is dependent on this touchpoint and it's unique niche in the market.

Stakeholders
Primary
College-level Graphic Design Students

Secondary
 Professors
 Schools & Universities
 Design Professionals
 Student Parent

Competitors: Brand
Rockport Publishers One of the largest publishers of design and art books. This is the biggest competitor for my brand (tentatively named Blankbooks) because they have the same audience. The touchpoints for my brand could easily be created under the umbrella of Rockport.

Peachpit Publishing Publishes art, technology books, eBooks and videos. Competitor in the publishing market as well.

Tuts+ Tuts+ may not seem initially to be a competitor, but it is in the sense that it provides students with a quick way to Google what they want to do, find a tutorial, and do it. This leads a lot of students to believe they can achieve great design without learning the fundamentals or applying their knowledge to create something new.

Competitors: Major Touchpoint

The Design Student's Handbook A handbook that teaches students about graphic design
The Online Graphic Design Workbook An online solution to learning as a graphic designer.
The Design Student Handbook by Computer Arts
Student Workbook at the University of North Texas

APS - Competition/Stakeholder Analysis

Competition: 

Genoa Healthcare Company
- Mission and values are similar
- Offer full pharmacy in larger clinics and mail delivery services
- Have “Consumer Care Coordinators”
- Website offers compelling quotes and photos on Home page, but isn’t necessarily easy to navigate or compelling/innovative overall
- Aren’t innovating technology or processes, pharmacy only.

Humana
- Can easily order prescriptions and track prescription delivery online
- Assumes patients are functioning at a level in which they can order and manage their prescriptions themselves
- Can contact with customer service issues, but don’t provide insurance or payment options
- You can call and get one-on-one care for more complex illnesses such as Cancer, AIDS, etc. – prior authorizations, financial assistance, alternative treatment options, etc.

Burnham
- Competition in Mississippi
- Locally owned and operated with old time drug store feel
- Personalized service
- Well known and trusted, can get medicine immediately
- Loyal, long-term, often multi-generational customer base
- One-stop shopping
- Can refill prescriptions and access your profile online w/text or email alerts when prescription is ready
- Does not deal with insurance companies and financial responsibilities

Fred's Pharmacy
- Several locations to access
- “Time My Meds” program - can pick all of your medications up on the same day each month
- Can also buy other household items and goods at Fred’s and receive immunizations there
- Will not receive personalized level of care
- No insurance help or payment plans, or home delivery options.

Stakeholders:

APS Pharmacy
- APS will have a better outlet for communication and through that, customer service will be enhanced
- The brand guidelines will improve clarity and continuity in promotional material and allow APS to stand out as a professional pharmacy services company
- New visual designs will also give the pharmacies and clinics a “face lift” and feel more welcoming and less like a clinic where ou pick up drugs

Patients
- APS’ transformation will help patients contact APS in an easy way
- Patients will be able to check medications and stay on top of them
- They will gain better service, but will maintain privacy

Clinics
- Communication will be easier between the clinics and the home pharmacy
- Clinics will gain a better aesthetic that is welcoming and fresh
- New materials (informational posters, rack cards, etc.) to reach out to patients with hospitals
- Hospitals will recieve new promotional material that is consistent with the brand standards and helps APS stand out
- The updated website will allow hospitals to access APS resources quickly 

Behavorial Health Centers
- The website will allow BHC’s to get a hold of a pharmicist more immediately
- The patients within BHC’s will be able to get personalized care
- The promotional material given to BHC will have to stand out and appeal to nurses, patients, and patient’s families

POV: APS Pharmacy

APS Pharmacy needs a way to individualize themselves in the Tennessee market. Moving from Mississippi, they are facing challenges such as; name change (since there is already an APS in Tennessee), a fresh look (appeal to a new client base), and having a substantial online presence (because of their immense growth over multiple state lines). They are beginning to grow out of their own skin and need a parent company that follows their core values and stays up to date with their growing client base. They need a system that reaches out to their clients, clinics and colleagues in an easy, recognizable way as they make the transition from pharmacy/drug product company to a pharmacy services and outcomes based company.