Kcon

Mission Statment

KCON USA is the original convention dedicated to bring “All Things Hallyu” to the American fan base.  It’s the one place where every element of Hallyu, from food to film to fashion, can be experienced and celebrated.  Kcon is also a valuable platform for industry professionals to connect with their audience, create content, and expand the Hallyu community.

Moodboard

Core values

Hallyu - Flow of Korea or Korean wave The increase in popularity of South Korean culture since the late 1990s. Largely due to the Korean entertainment industry and the popularity of Korean dramas and Kpop.

Opportunity - A good prospect for visibility, growth in the US.

Fashionable and Entertainment - Setting current styles or trends prevalent among key demographic

Profitable - Beneficial for yielding experience, information, or profit.

POV: Kcon USA

CJ Networks needs to connect with festival and conference goers and promote business. Because attendees can't narrow down stage and booth locations at ether festival location.  Which would allow for listings of who will be at said station of the conference.  This would also allow businesses to better integrate with the music festival providing merchandise and services.  While creating an estimated attendance count for staff and security.

Kcon USA is both a Korean Music festival and business conference that has be held in LA since 2012.

City of Melbourne: Branding Manuel

https://www.youtube.com/watch?v=3XRyk3hA98w