Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

POV Rewrite: Soap n' Stuff

Women interested in natural body care products need a way to know what they are buying is actually natural and without harmful chemicals because they want to look and feel young for a long time and products with harsh chemicals do not allow them to accomplish this, such as, many store bought products, that are supposedly all natural, body care products.