Marrow

Bone marrow is the integrity of the immune system. It provides us the ability to behave and interact with confidence. Maroon is the color of marrow doing it’s job, healthy blood. Through phones, Marrow strengthens the users internally; it empowers them to behave and interact with as much knowledge as is available. The shape began as a square, but despite standing for equality, it lacked a softness that implies help in a way that Planned Parenthood does and EBT doesn’t. Circles also imply equality, but they lack a certain purposefulness - they also symbolize an unending cycle. Marrow has a point. 

Marrow aims to occupy a place both in direct outreach and policy change. Galano is a friendly typeface, but in the right context, can be both attention grabbing and corporate. Aller is readable in all it’s variations but maintains personality. Safety, health, and education are the primary concerns; avoiding cliche colors was of high importance, but picking colors with meaning and that would look nice in many different shades as new apps under each umbrella are developed. Green is the color of the environment, which is what the apps in this category aim to protect from. Yellow and orange are both the color of a lightbulb going on and the color required for a good harvest. Blue is the color of intelligence. 

I knew I wanted a logo shape that could be used as a module to develop app logos. Initially I tried pictograms out of the logo, as well as a series of typographic icons. 

Logos:

Color, Type, & Photos:

Icons and Service Map:

Identity Template:

AppOven

AppOven's mission is simple: empathize, educate enact. We aim to develop software that improves the quality of life of users through devices already at their disposal. To this end, if our apps and programs are not accessible on a wide range of devices, priced forgivingly, and apply to as many people as possible, we are not doing our job. It must address relevant issues to our cultural conversation, such as women's rights, freedom of information, and LGBT equality. There are many angles to these issues, and no matter our own personal beliefs, we must services all parties involved, so long as bigotry is not involved. For our reach to be all of the above, we must be resourceful. The design should be effortless, simple and devoid of extraneous detail. From letter head to interface to coding, we our work should not only be utilize up to date practices in the field, but be innovating the next step. Lastly, the design should be malleable; the brand across many platforms and media and the efforts across many content areas. 

Anxiety Awareness - Competition and Stakeholder Analysis

Competition:

Anxiety and Depression Association of America

• Non-profit organization
• Gives information about the different forms of anxiety and depression
• Offers ways for those with anxiety and depression to find help or help others
• Donation options
• Gives people the opportunity to tell their stories about anxiety or depression
• Examples of apps to help with anxiety or depression
• Lack of much offline presence

National Alliance on Mental Illness

• Non-profit organization
• Fundraising, volunteering, and donating
• Covers a wide range of mental illnesses including anxiety
• Offers information, support, and treatment for these illnesses
• Offers programs or classes for a variety of groups to help those with mental illnesses
• Offers a HelpLine for people to call
• Holds a NAMI Convention for presenters to come talk about experiences and such

Freedom From Fear

• Non-profit mental health advocacy association
• Gives an overview on anxiety and depression as well as information about the various forms
• Gives ways to treat and manage anxiety and depression
• Offers an on-site treatment center
• Offers an internship program

Stakeholders:

Individuals with anxiety disorders (Primary)

• A way to obtain information about anxiety and it's various forms offline
• A comfort system for these individuals to use in daily activities
• A form of calm and stability without the use of therapists and drugs (not all can afford these things)
• A helpline for individuals to call when becoming overwhelmed

Soap n' Stuff - Ashley Lulo

Major Competitors:

 

Major Stakeholders:

1. Women
2. Soap n' Stuff
3. Patti McBride 

Brand in Current Market:
The advantages that Soap n' Stuff has over the current market are that it is all home made and from a small business that appeals to a number of people. Another advantage is that there is a large variety of scents that can be applied to most products.

Solution Benefits:

By giving my client a website and new look I believe that every stakeholder will benefit. The women will be given a large variety of natural body care products that they can enjoy. Soap n' Stuff and Patti McBride will benefit from the rise in sales caused by a new look and a more noticeable brand.

Researching Market Space and Stakeholders

Developing your research is a key component to conceptualizing and implementing a successful graphic design project in the design field and mapping is an essential technique for disseminating research findings to find viable opportunities for problem-solving.

Now that you have identified your brand in need of an identity design, begin to dig into the research investigation more intensely. Begin by identifying and defining 3-5 major competitors of your brand and 3-5 major stakeholders most influenced by your brand redesign. Look at as many characteristics of each competitor and stakeholder as possible to compare and contrast strategies, demographics, methods, tools and tactics.

Post your initial research findings to the blog and create two analysis maps: 1. Examining how your brand will compete with existing market space and 2. Examining how your solution may benefit all stakeholders, and particularly, your primary user identified in POV.