Kcon

Mission Statment

KCON USA is the original convention dedicated to bring “All Things Hallyu” to the American fan base.  It’s the one place where every element of Hallyu, from food to film to fashion, can be experienced and celebrated.  Kcon is also a valuable platform for industry professionals to connect with their audience, create content, and expand the Hallyu community.

Moodboard

Core values

Hallyu - Flow of Korea or Korean wave The increase in popularity of South Korean culture since the late 1990s. Largely due to the Korean entertainment industry and the popularity of Korean dramas and Kpop.

Opportunity - A good prospect for visibility, growth in the US.

Fashionable and Entertainment - Setting current styles or trends prevalent among key demographic

Profitable - Beneficial for yielding experience, information, or profit.

Realtasy Cube

Mission Statement / Core Values:

Realtasy Cube is a new non-profit organization that established in 2015, which now is in a small scale but open to the national audiences. They offer services and making a series of products aiming to promote awareness of issues of reality and fantasy, in order to help addicts stop suffering from not living in realities. Most of the products are in a format of cube, which are able to let people putting their heads in and experience the diverse sensational spaces of fantasy, in term of this, might help the scenario. Educational, approachable and inspirational are the long-term core values for them to keep.

Design Principles:

Geometric

consistent

simple

modern

enthusiastic

Mood Board

Getting to Know Your Brand

Introduce us to your brand and its culture. What is the mission and purpose of your brand? What do they do? What are the core values? Identify aspirations/goals for your brand.

For those that have framed your projects as rebrands, you will need to pay close attention to the history and values already intact, thinking about goals for how to move forward in a meaningful way. For those that have framed your projects as a new brand, you will need to pay close attention to articulating a clear vision and purpose, distinct from those that already exist. Both project-types present different challenges.

Post a clear, descriptive narrative of your brand mission and culture. Include core values. Begin to identify descriptions of your design principles that will begin to bridge the gap between research phases and identity development phases.

Post your brand culture mood board as image reference.