Marrow

Bone marrow is the integrity of the immune system. It provides us the ability to behave and interact with confidence. Maroon is the color of marrow doing it’s job, healthy blood. Through phones, Marrow strengthens the users internally; it empowers them to behave and interact with as much knowledge as is available. The shape began as a square, but despite standing for equality, it lacked a softness that implies help in a way that Planned Parenthood does and EBT doesn’t. Circles also imply equality, but they lack a certain purposefulness - they also symbolize an unending cycle. Marrow has a point. 

Marrow aims to occupy a place both in direct outreach and policy change. Galano is a friendly typeface, but in the right context, can be both attention grabbing and corporate. Aller is readable in all it’s variations but maintains personality. Safety, health, and education are the primary concerns; avoiding cliche colors was of high importance, but picking colors with meaning and that would look nice in many different shades as new apps under each umbrella are developed. Green is the color of the environment, which is what the apps in this category aim to protect from. Yellow and orange are both the color of a lightbulb going on and the color required for a good harvest. Blue is the color of intelligence. 

I knew I wanted a logo shape that could be used as a module to develop app logos. Initially I tried pictograms out of the logo, as well as a series of typographic icons. 

Logos:

Color, Type, & Photos:

Icons and Service Map:

Identity Template:

Kcon

Mission Statment

KCON USA is the original convention dedicated to bring “All Things Hallyu” to the American fan base.  It’s the one place where every element of Hallyu, from food to film to fashion, can be experienced and celebrated.  Kcon is also a valuable platform for industry professionals to connect with their audience, create content, and expand the Hallyu community.

Moodboard

Core values

Hallyu - Flow of Korea or Korean wave The increase in popularity of South Korean culture since the late 1990s. Largely due to the Korean entertainment industry and the popularity of Korean dramas and Kpop.

Opportunity - A good prospect for visibility, growth in the US.

Fashionable and Entertainment - Setting current styles or trends prevalent among key demographic

Profitable - Beneficial for yielding experience, information, or profit.

Realtasy Cube

Mission Statement / Core Values:

Realtasy Cube is a new non-profit organization that established in 2015, which now is in a small scale but open to the national audiences. They offer services and making a series of products aiming to promote awareness of issues of reality and fantasy, in order to help addicts stop suffering from not living in realities. Most of the products are in a format of cube, which are able to let people putting their heads in and experience the diverse sensational spaces of fantasy, in term of this, might help the scenario. Educational, approachable and inspirational are the long-term core values for them to keep.

Design Principles:

Geometric

consistent

simple

modern

enthusiastic

Mood Board

AppOven

AppOven's mission is simple: empathize, educate enact. We aim to develop software that improves the quality of life of users through devices already at their disposal. To this end, if our apps and programs are not accessible on a wide range of devices, priced forgivingly, and apply to as many people as possible, we are not doing our job. It must address relevant issues to our cultural conversation, such as women's rights, freedom of information, and LGBT equality. There are many angles to these issues, and no matter our own personal beliefs, we must services all parties involved, so long as bigotry is not involved. For our reach to be all of the above, we must be resourceful. The design should be effortless, simple and devoid of extraneous detail. From letter head to interface to coding, we our work should not only be utilize up to date practices in the field, but be innovating the next step. Lastly, the design should be malleable; the brand across many platforms and media and the efforts across many content areas. 

Soap n' Stuff by Patti Ann - Ashley Lulo

Soap n’ Stuff is a small word of mouth company run by Patti A. McBride that has been selling body products and air fresheners that are completely chemical free since 1995. Everything is homemade with all natural products that are skin safe and without harsh chemicals. Soap n’ Stuff sells soaps, bath salts, calendula salve, soy candles, and reed diffusers. Patti started this business because she wanted to make products that didn’t have chemicals in them because she wanted to remove them from her own life and help others accomplish that as well. The mission is to create soaps, bath and beauty products, candles, reed diffusers and salves that are all natural, using organic botanical or pure essential oils for scents, making them chemical free, to help people to breakaway from harmful chemicals and to educate them about what chemicals in products are dangerous. The brand really focuses on being organic, open, simple, and educational, so the identity should exemplify this along with a softness like the products give the skin, organic shapes and earthy tones to further push the organicness of the products, along with an approachable vibe that helps give the idea that the products are for everyone.

Core Values: Sean Tong

Being in a foreign country, I became a quiet person, but that's to what I am. In my deepest mind, where I still aspire for a positive life, I am willing to take the challenge on multicultural whatever lifestyle or art career. So my core values can be considered as ambition, aspiration and challenge. The ambition is to open a new world in the way of my future. The aspiration is to show my enthusiastic about learning different cultures. The challenge is to combine different things and convert the disadvantages into advantages.

Portfolio Link : click here

Core Values: Victoria Sisnette

I have a laid back personality with a few quirks, I want my branding to reflect this. My core values are Modest, Informal and Harmonious. For my personal branding I will combine different medias into a casual design. To create an informal brand with hand-made qualities.




Portfolio Page: https://vikisisnette.wordpress.com/