Soap n' Stuff by Patti Ann - Ashley Lulo

Soap n’ Stuff is a small word of mouth company run by Patti A. McBride that has been selling body products and air fresheners that are completely chemical free since 1995. Everything is homemade with all natural products that are skin safe and without harsh chemicals. Soap n’ Stuff sells soaps, bath salts, calendula salve, soy candles, and reed diffusers. Patti started this business because she wanted to make products that didn’t have chemicals in them because she wanted to remove them from her own life and help others accomplish that as well. The mission is to create soaps, bath and beauty products, candles, reed diffusers and salves that are all natural, using organic botanical or pure essential oils for scents, making them chemical free, to help people to breakaway from harmful chemicals and to educate them about what chemicals in products are dangerous. The brand really focuses on being organic, open, simple, and educational, so the identity should exemplify this along with a softness like the products give the skin, organic shapes and earthy tones to further push the organicness of the products, along with an approachable vibe that helps give the idea that the products are for everyone.

Soap n' Stuff - Ashley Lulo

Major Competitors:

 

Major Stakeholders:

1. Women
2. Soap n' Stuff
3. Patti McBride 

Brand in Current Market:
The advantages that Soap n' Stuff has over the current market are that it is all home made and from a small business that appeals to a number of people. Another advantage is that there is a large variety of scents that can be applied to most products.

Solution Benefits:

By giving my client a website and new look I believe that every stakeholder will benefit. The women will be given a large variety of natural body care products that they can enjoy. Soap n' Stuff and Patti McBride will benefit from the rise in sales caused by a new look and a more noticeable brand.