Ghost River Brewing

I think this branding is successful in updating the branding of Ghost River Brewery, because it simplifies a brand to not only match current ideals, but is also not too jarring to a already committed client base. The use of color in this rebrand helps the viewer quickly identify the brand and/or flavor. Going with the idea of updating for a younger generation the lifestyle and product photography shows the beer and its consumer in everyday situations for the common 21-28 year old.

Soap N' Stuff : By Pattie Ann

Soap N' Stuff is a company that sells scented home and body products such as candles and body butters. Most candles can also be used as a skin lotion. They are a company that is elegant soft and all the products a completely natural. The logo is a flower that makes up the initials of the company as well as a flower and has embellishments that come off of it that resemble scents which is an aspect strongly associated with the brand and its products. The icons are rendered in full color and I will also have a line-work version. The fonts used in the logo are Odstemplik and Allura, and they are also display types. For the headers and body copy Quicksand and Gill Sans can be used. This brand will have lots of product labeling and shipping packaging, along with a strong online presence, with a mobile compatible website. The brand has a sense of elegance, organic-ness and simplicity.